At a Glance
- Tasks: Create exciting local marketing campaigns and boost guest experiences across multiple leisure venues.
- Company: Join a growing leisure brand known for memorable guest experiences.
- Benefits: Flexible work environment with a mix of office, site visits, and remote work.
- Other info: Dynamic role with opportunities to collaborate and grow within a vibrant team.
- Why this job: Make a real impact on local markets while enjoying variety in your role.
- Qualifications: Experience in hospitality or retail, strong interpersonal skills, and data analysis abilities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Base pay range: This range is provided by Brand Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range: We’re partnering with a group that operates a number of leisure venues across the UK. They’re known for creating memorable guest experiences with each site’s individual character prominent whilst being underpinned by the brand’s strong reputation. With the estate growing and the business going from strength to strength, this is a really exciting time to join.
The Role
As Local Marketing Manager you’ll be the link between central brand strategy and on-the-ground activity. You’ll work closely with site managers and regional teams to make sure each location has the right marketing support to boost revenue, strengthen its reputation whilst delivering an exceptional guest experience. It’s a role that combines insight, creativity and commercial thinking ideal for someone who thrives on variety and enjoys making a real impact at site level – if you’re someone who feels comfortable sitting at your desk all week, this role isn’t for you! An average week will see you in the office on the outskirts of London one or two days a week, visiting sites once or twice and working from home for the remainder.
Key Responsibilities
- Build close relationships with the managers of individual sites to understand the nuances of the local market
- Create site-specific campaigns and promotions that will resonate with local audiences, bolstering brand loyalty and acquiring new customers
- Tracking and monitoring response and success
- Monitor competitor activity both locally and nationally
- Ensure brand standards are maintained throughout the estate
- Jigsaw with other departments to ensure consistency and timely execution of plans
Your Background
- Experience working across multiple sites in hospitality, leisure, retail or travel
- A good grasp of how localised campaigns and promotions influence behaviour and drive sales
- Strong interpersonal skills with the confidence to influence and support colleagues at different levels across the business
- Comfortable analysing performance data and using insight to guide decisions
- Highly organised and adaptable with the ability to manage multiple projects simultaneously
Please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
Please upload a Microsoft Word version of your CV where possible as this will speed up our internal matching process.
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Job Information
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Wellness and Fitness Services
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Local Marketing Manager employer: Brand Recruitment
Brand Recruitment is an excellent employer that values flexibility and employee growth, making it an ideal place for those looking to thrive in the events industry. With a supportive marketing team and opportunities for career development, you will enjoy a collaborative work culture in the vibrant city of Cambridge, where your contributions to corporate events will be both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brand Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brand Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brand Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brand Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brand Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brand Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brand Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brand Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brand Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
