At a Glance
- Tasks: Create exciting local marketing campaigns and boost guest experiences across multiple leisure venues.
- Company: Join a growing leisure brand known for memorable guest experiences.
- Benefits: Flexible work environment with a mix of office, site visits, and remote work.
- Other info: Dynamic role with opportunities to collaborate and grow within a vibrant team.
- Why this job: Make a real impact on local markets while enjoying variety in your role.
- Qualifications: Experience in hospitality or retail, strong interpersonal skills, and data analysis abilities.
The predicted salary is between 36000 - 60000 € per year.
Overview
Base pay range: This range is provided by Brand Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range: We’re partnering with a group that operates a number of leisure venues across the UK. They’re known for creating memorable guest experiences with each site’s individual character prominent whilst being underpinned by the brand’s strong reputation. With the estate growing and the business going from strength to strength, this is a really exciting time to join.
The Role
As Local Marketing Manager you’ll be the link between central brand strategy and on-the-ground activity. You’ll work closely with site managers and regional teams to make sure each location has the right marketing support to boost revenue, strengthen its reputation whilst delivering an exceptional guest experience. It’s a role that combines insight, creativity and commercial thinking ideal for someone who thrives on variety and enjoys making a real impact at site level – if you’re someone who feels comfortable sitting at your desk all week, this role isn’t for you! An average week will see you in the office on the outskirts of London one or two days a week, visiting sites once or twice and working from home for the remainder.
Key Responsibilities
- Build close relationships with the managers of individual sites to understand the nuances of the local market
- Create site-specific campaigns and promotions that will resonate with local audiences, bolstering brand loyalty and acquiring new customers
- Tracking and monitoring response and success
- Monitor competitor activity both locally and nationally
- Ensure brand standards are maintained throughout the estate
- Jigsaw with other departments to ensure consistency and timely execution of plans
Your Background
- Experience working across multiple sites in hospitality, leisure, retail or travel
- A good grasp of how localised campaigns and promotions influence behaviour and drive sales
- Strong interpersonal skills with the confidence to influence and support colleagues at different levels across the business
- Comfortable analysing performance data and using insight to guide decisions
- Highly organised and adaptable with the ability to manage multiple projects simultaneously
Please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
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Job Information
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Wellness and Fitness Services
Local Marketing Manager employer: Brand Recruitment
As a Local Marketing Manager with our dynamic leisure venue group, you'll be part of a vibrant work culture that values creativity and collaboration. With opportunities for professional growth and the chance to make a tangible impact on guest experiences, this role offers a unique blend of office, site visits, and remote work, all while being part of a company that is expanding rapidly and committed to excellence in service.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to current employees at the company you’re eyeing. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with hiring managers or during interviews, make sure to express your enthusiasm for their venues and how you can contribute to creating memorable guest experiences. It’s all about making that personal connection!
✨Tip Number 3
Be ready to showcase your creativity! Prepare some ideas for site-specific campaigns or promotions that could resonate with local audiences. This will not only demonstrate your understanding of the role but also your proactive approach to boosting revenue and brand loyalty.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got all the latest opportunities listed there, and it’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Local Marketing Manager
Some tips for your application 🫡
Show Your Passion for Local Marketing:When you’re writing your application, let your enthusiasm for local marketing shine through! Share examples of how you've successfully engaged with local audiences in the past. We want to see that you understand the importance of tailoring campaigns to fit each unique venue.
Highlight Your Interpersonal Skills:This role is all about building relationships, so make sure to emphasise your strong interpersonal skills. Tell us about times when you’ve influenced or supported colleagues at different levels. We love seeing how you connect with others!
Be Data-Driven:Don’t forget to mention your comfort with analysing performance data! We’re looking for someone who can use insights to guide decisions. Share specific examples of how data has helped you shape successful campaigns in the past.
Tailor Your Application:Make your application stand out by tailoring it to our specific needs. Reference the job description and show us how your experience aligns with the key responsibilities. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Brand Recruitment
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's values and their unique selling points. Understand how they create memorable guest experiences and think about how you can contribute to that. This will show your genuine interest and help you align your answers with their vision.
✨Showcase Your Local Market Knowledge
Be prepared to discuss specific local markets you've worked in and how you've tailored campaigns to resonate with those audiences. Bring examples of successful site-specific promotions you've implemented in the past, as this will demonstrate your ability to drive sales and brand loyalty.
✨Highlight Your Interpersonal Skills
Since the role involves building relationships with site managers and regional teams, be ready to share examples of how you've influenced and supported colleagues at different levels. Use anecdotes that showcase your strong communication skills and ability to collaborate effectively.
✨Demonstrate Your Analytical Mindset
Prepare to discuss how you've used performance data to guide your marketing decisions. Bring examples of how you've tracked campaign success and adjusted strategies based on insights. This will highlight your commercial thinking and adaptability, which are key for this role.
