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- Tasks: Lead and shape marketing strategies for a dynamic DTC brand.
- Company: Join an established business at the forefront of the lifestyle sector.
- Benefits: Enjoy a creative role with opportunities for growth and mentorship.
- Why this job: Be part of a vibrant team, driving impactful campaigns and storytelling.
- Qualifications: Experience in senior marketing roles with B2B and eCommerce expertise required.
- Other info: Ideal for those passionate about interiors and lifestyle trends.
The predicted salary is between 36000 - 60000 £ per year.
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Head of Marketing – Lincolnshire, Lincolnshire
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Client:
Brand Recruitment
Location:
Lincolnshire, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
15adc6ae3d72
Job Views:
5
Posted:
04.07.2025
Expiry Date:
18.08.2025
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Job Description:
We’ve been retained to help find a driven and creative senior marketer to shape the marketing strategy of an established business that is at the forefront of its sector. This is your chance to scale an emerging direct-to-consumer (DTC) brand whilst reinforcing an established B2B presence. You could currently be a Head of Marketing or looking for your first step up to that level.
The Role
As Head of Marketing, you\’ll be the strategic and creative lead, overseeing campaigns across digital and traditional channels. You’ll guide a talented in-house team, collaborate with senior leadership, and bring compelling storytelling to life across platforms. From brand development to performance marketing, this is a role for someone who can think big and execute brilliantly.
Head of Marketing – Key Responsibilities
- Lead and execute the overarching marketing strategy for both B2B and DTC channels
- Shape and evolve the brand’s story and tone of voice
- Manage the campaign calendar, digital marketing efforts, and content strategy
- Oversee SEO, email, paid media, and website optimisation
- Collaborate with product and design teams to deliver standout customer experiences
- Lead and mentor a dynamic marketing team
- Define KPIs, manage budgets, and ensure marketing initiatives are data-driven
- Keep the brand ahead of trends in the lifestyle/interiors sector
What We’re Looking For in the Head of Marketing
- Proven experience in a senior marketing role, with both B2B and eCommerce/DTC expertise
- A strong record of building brand awareness and growing online sales
- Deep understanding of digital marketing channels including SEO, PPC, email and social
- Confident managing budgets and tracking performance using analytics tools
- A hands-on, strategic thinker with strong creative instincts
- A collaborative leader who thrives in a fast-paced environment
- A passion for interiors or lifestyle sectors
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Head of Marketing - Lincolnshire employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Lincolnshire
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in both B2B and DTC sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing.
✨Tip Number 2
Showcase your understanding of digital marketing channels by engaging with relevant content online. Share insights on platforms like LinkedIn to demonstrate your expertise in SEO, PPC, and email marketing, which can catch the attention of hiring managers.
✨Tip Number 3
Prepare to discuss your previous successes in building brand awareness and growing online sales during interviews. Use specific examples that highlight your strategic thinking and creative instincts, as these are key qualities they are looking for.
✨Tip Number 4
Familiarise yourself with the lifestyle and interiors sector by following relevant brands and influencers. This will not only enhance your knowledge but also allow you to speak confidently about current trends and how they can be leveraged in the role.
We think you need these skills to ace Head of Marketing - Lincolnshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in both B2B and DTC marketing. Emphasise your achievements in brand development, campaign management, and digital marketing channels.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for the lifestyle and interiors sector. Discuss how your strategic thinking and creative instincts can contribute to shaping the marketing strategy for the company.
Highlight Leadership Experience: Since this role involves leading a marketing team, be sure to include examples of your leadership experience. Mention any mentoring or team-building initiatives you've undertaken in previous roles.
Showcase Data-Driven Success: Provide specific examples of how you've used analytics tools to track performance and manage budgets. Highlight any successful campaigns where data played a key role in decision-making.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and how they impacted the business. Be ready to discuss how you would approach shaping the marketing strategy for this specific brand.
✨Highlight Your Leadership Skills
This role involves leading a dynamic marketing team, so it's crucial to showcase your leadership experience. Share stories about how you've mentored team members, fostered collaboration, and driven results through effective team management.
✨Demonstrate Your Digital Expertise
Given the emphasis on digital marketing channels, be prepared to discuss your experience with SEO, PPC, email marketing, and social media. Bring data or case studies that illustrate your success in these areas, as well as your understanding of current trends.
✨Prepare for Creative Problem-Solving
The role requires a hands-on, creative thinker. Think of challenges you've faced in previous roles and how you overcame them. Be ready to brainstorm ideas on how to enhance brand storytelling and customer experiences during the interview.
