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For Companies At a Glance
- Tasks: Lead marketing strategy for a dynamic DTC brand and established B2B presence.
- Company: Join a forward-thinking business at the forefront of the lifestyle/interiors sector.
- Benefits: Enjoy a creative work environment with opportunities for growth and mentorship.
- Why this job: Shape compelling brand stories and lead a talented team in a fast-paced setting.
- Qualifications: Experience in senior marketing roles with expertise in B2B and eCommerce/DTC required.
- Other info: Ideal for those passionate about interiors and lifestyle, ready to make an impact.
The predicted salary is between 43200 - 72000 £ per year.
We’ve been retained to help find a driven and creative senior marketer to shape the marketing strategy of an established business that is at the forefront of its sector. This is your chance to scale an emerging direct-to-consumer (DTC) brand whilst reinforcing an established B2B presence. You could currently be a Head of Marketing or looking for your first step up to that level.
The Role
As Head of Marketing, you’ll be the strategic and creative lead, overseeing campaigns across digital and traditional channels. You’ll guide a talented in-house team, collaborate with senior leadership, and bring compelling storytelling to life across platforms. From brand development to performance marketing, this is a role for someone who can think big and execute brilliantly.
Key Responsibilities
- Lead and execute the overarching marketing strategy for both B2B and DTC channels
- Shape and evolve the brand’s story and tone of voice
- Manage the campaign calendar, digital marketing efforts, and content strategy
- Oversee SEO, email, paid media, and website optimisation
- Collaborate with product and design teams to deliver standout customer experiences
- Lead and mentor a dynamic marketing team
- Define KPIs, manage budgets, and ensure marketing initiatives are data-driven
- Keep the brand ahead of trends in the lifestyle/interiors sector
What We’re Looking For
- Proven experience in a senior marketing role, with both B2B and eCommerce/DTC expertise
- A strong record of building brand awareness and growing online sales
- Deep understanding of digital marketing channels including SEO, PPC, email and social
- Confident managing budgets and tracking performance using analytics tools
- A hands-on, strategic thinker with strong creative instincts
- A collaborative leader who thrives in a fast-paced environment
- A passion for interiors or lifestyle sectors
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in both B2B and DTC sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in lifestyle and interiors.
✨Tip Number 2
Showcase your understanding of digital marketing channels by engaging with relevant content online. Share insights on platforms like LinkedIn to demonstrate your expertise in SEO, PPC, and email marketing, which can catch the attention of hiring managers.
✨Tip Number 3
Prepare to discuss specific campaigns you've led that resulted in measurable success. Be ready to explain how you defined KPIs and used analytics tools to track performance, as this will highlight your data-driven approach.
✨Tip Number 4
Familiarise yourself with the brand's current marketing strategies and identify areas for improvement. This will not only show your initiative but also provide you with valuable talking points during interviews, demonstrating your strategic thinking.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in both B2B and DTC marketing. Emphasise your achievements in brand awareness and online sales growth, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your strategic thinking and creative instincts. Discuss how you can shape the brand's story and tone of voice, and mention specific campaigns you've led that align with the company's goals.
Highlight Leadership Experience: Since the role involves leading a dynamic marketing team, be sure to include examples of your leadership style and how you've mentored team members in previous positions.
Showcase Your Digital Marketing Knowledge: Demonstrate your understanding of various digital marketing channels such as SEO, PPC, and email marketing. Provide examples of how you've successfully managed budgets and tracked performance using analytics tools.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you shaped the marketing strategy and discuss how you aligned it with business goals.
✨Highlight Your Leadership Skills
This role involves leading a team, so be ready to talk about your experience in mentoring and guiding others. Share specific instances where you successfully led a team through a challenging project or campaign.
✨Demonstrate Your Digital Savvy
Given the emphasis on digital channels, make sure to discuss your expertise in SEO, PPC, and email marketing. Bring data or case studies that showcase your success in these areas to back up your claims.
✨Express Your Passion for the Sector
Since the company operates in the lifestyle/interiors sector, convey your enthusiasm for this field. Share any relevant experiences or insights that show your understanding of current trends and consumer behaviour in this market.
