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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies for both B2B and DTC channels.
- Company: Join Brand Recruitment, a top marketing agency connecting talent with exciting businesses across the UK.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Shape brand stories and drive impactful campaigns in a fast-paced, collaborative setting.
- Qualifications: Proven senior marketing experience with expertise in digital channels and brand development.
- Other info: Ideal for those passionate about interiors and lifestyle sectors.
The predicted salary is between 43200 - 72000 £ per year.
We’ve been retained to help find a driven and creative senior marketer to shape the marketing strategy of an established business that is at the forefront of its sector. This is your chance to scale an emerging direct-to-consumer (DTC) brand whilst reinforcing an established B2B presence. You could currently be a Head of Marketing or looking for your first step up to that level.
The Role
As Head of Marketing, you'll be the strategic and creative lead, overseeing campaigns across digital and traditional channels. You’ll guide a talented in-house team, collaborate with senior leadership, and bring compelling storytelling to life across platforms. From brand development to performance marketing, this is a role for someone who can think big—and execute brilliantly.
Key Responsibilities
- Lead and execute the overarching marketing strategy for both B2B and DTC channels
- Shape and evolve the brand’s story and tone of voice
- Manage the campaign calendar, digital marketing efforts, and content strategy
- Oversee SEO, email, paid media, and website optimisation
- Collaborate with product and design teams to deliver standout customer experiences
- Lead and mentor a dynamic marketing team
- Define KPIs, manage budgets, and ensure marketing initiatives are data-driven
- Keep the brand ahead of trends in the lifestyle/interiors sector
What We’re Looking For
- Proven experience in a senior marketing role, with both B2B and eCommerce/DTC expertise
- A strong record of building brand awareness and growing online sales
- Deep understanding of digital marketing channels including SEO, PPC, email and social
- Confident managing budgets and tracking performance using analytics tools
- A hands-on, strategic thinker with strong creative instincts
- A collaborative leader who thrives in a fast-paced environment
- A passion for interiors or lifestyle sectors
If this sounds like a position you could be interested in then please send us your CV today and if you have the required product and industry experience, we will be in touch quickly for a chat.
Locations
Head of Marketing employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in the lifestyle and interiors sector. This will not only help you understand the market better but also allow you to speak confidently about how you can keep the brand ahead of these trends during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in both B2B and DTC channels. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the Head of Marketing position.
✨Tip Number 3
Prepare to discuss specific campaigns you've led that demonstrate your ability to manage budgets and track performance using analytics tools. Being able to share concrete examples will showcase your hands-on experience and strategic thinking.
✨Tip Number 4
Highlight your leadership skills by preparing examples of how you've mentored or guided a team in previous roles. This is crucial for the Head of Marketing position, as you'll be expected to lead a dynamic marketing team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in both B2B and DTC marketing. Emphasise your achievements in brand awareness and online sales growth, as well as your familiarity with digital marketing channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creative instincts. Discuss how you can shape the brand's story and tone of voice, and mention specific campaigns you've led that align with the role.
Highlight Leadership Experience: Since this role involves leading a marketing team, be sure to include examples of your leadership style and how you've mentored others. Mention any collaborative projects with senior leadership or cross-functional teams.
Showcase Data-Driven Decision Making: Demonstrate your ability to manage budgets and track performance using analytics tools. Include specific metrics or KPIs you've defined and achieved in previous roles to illustrate your data-driven approach.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you shaped the marketing strategy and discuss how you aligned it with business goals.
✨Highlight Your Leadership Skills
This role involves leading a team, so be ready to talk about your experience in mentoring and guiding others. Share specific instances where you successfully led a team through a challenging project or campaign.
✨Demonstrate Your Digital Savvy
Given the emphasis on digital channels, brush up on your knowledge of SEO, PPC, and social media strategies. Be prepared to discuss how you've used these tools to drive brand awareness and sales in previous roles.
✨Know the Brand and Its Market
Research the company and its position in the lifestyle/interiors sector. Understand their current marketing strategies and be ready to suggest innovative ideas that could enhance their brand presence and customer engagement.
