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- Tasks: Lead brand and digital marketing strategy to drive growth and customer engagement.
- Company: Join a thriving family business with a turnover nearing £100 million.
- Benefits: Enjoy a pivotal role with opportunities for mentorship and collaboration.
- Why this job: Make a significant impact in shaping the future of a well-established brand.
- Qualifications: 3+ years in digital marketing leadership with strong SEO and content skills.
- Other info: Please submit your CV in Word format for faster processing.
The predicted salary is between 43200 - 72000 £ per year.
Our client is looking for a talented Head of Brand & Digital to take ownership of their brand and digital marketing strategy to help them reach the next level of their growth. This is a fantastic opportunity to lead digital growth, drive customer engagement and play a key role in shaping the business’s future. With a turnover pushing towards £100 million, this well-established family business continues to go from strength to strength as it consolidates its existing client base and acquires more. Playing a pivotal role in the management team and overseeing a small marketing department, the impact of this role will be considerable.
If you have a blend of strategic digital/e-commerce know-how along with proven experience of building and capitalising on brand stories this could be the role for you. You’ll need to be comfortable drilling down into technical details, as well as being able to see how these fit into the bigger picture. You’ll be astute at balancing priorities and working across a range of internal departments. You’ll need to have extensive e-commerce experience, although this can be from either B2B or consumer markets.
The Head of Brand and Digital role will involve:
- Brand guardianship, overseeing all messaging and ensuring it is on brand and executed efficiently
- Developing content strategies
- Owning customer journey with a view to bolstering both acquisition and retention
- Implementing an SEO strategy that considers both technical and off-page aspects
- Leading and mentoring a digital marketing team
- Liaising with external agencies to enhance performance across various activities
- Playing a key role in shaping decisions alongside other Heads of
The Head of Brand and Digital will have:
- 3+ years’ digital marketing leadership experience
- Strong skills across SEO, content marketing, digital campaigns & brand development
- Commercial mindset with a customer-first approach
- Confident communicator and experienced team leader
- Highly analytical and data-driven
If you’re looking to make an impact in a senior marketing role, we’d love to hear from you!
Locations
Head of Brand and Digital employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Digital
✨Tip Number 1
Familiarise yourself with the company's brand and digital presence. Understand their current marketing strategies, customer engagement tactics, and how they position themselves in the market. This knowledge will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Prepare to discuss specific examples of your past successes in digital marketing and brand development. Highlight instances where you've driven growth or improved customer retention, as these are key aspects of the role you're applying for.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in similar roles. Engaging with them can provide insights into the challenges and expectations of the position, which you can leverage in your conversations.
✨Tip Number 4
Be ready to demonstrate your analytical skills. Prepare to discuss how you've used data to inform your marketing strategies and decisions in the past, as this is crucial for a data-driven role like Head of Brand and Digital.
We think you need these skills to ace Head of Brand and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing leadership experience, particularly in SEO, content marketing, and brand development. Use specific examples that demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs and how your skills align with their goals. Mention your experience in driving customer engagement and shaping brand strategies.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements that reflect your commercial mindset and data-driven approach. This could be metrics related to digital campaigns or successful brand initiatives.
Follow Application Instructions: Ensure you upload your CV in Microsoft Word format as requested. Also, provide the information about your current location, required salary, and notice period clearly to facilitate the matching process.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Vision
As a Head of Brand and Digital, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed successful digital marketing strategies in the past, focusing on brand growth and customer engagement.
✨Highlight Your Leadership Skills
This role involves leading a small marketing team, so be ready to discuss your leadership style. Share experiences where you've mentored team members or led projects, showcasing your ability to inspire and drive results.
✨Demonstrate Analytical Acumen
Being highly analytical is key for this position. Prepare to discuss how you've used data to inform decisions, optimise campaigns, and improve customer journeys. Bring specific metrics or case studies to illustrate your points.
✨Understand the Brand's Story
Before the interview, research the company's brand and its market position. Be prepared to discuss how you can enhance their brand story and align it with their digital strategy, showing that you understand their values and goals.
