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- Tasks: Shape customer experiences through CRM journeys and engaging social media content.
- Company: Join a well-established consumer brand focused on building long-term customer relationships.
- Benefits: Hybrid work model with 2 days WFH, competitive salary, and growth opportunities.
- Why this job: Transform marketing strategies into meaningful connections and strengthen brand loyalty.
- Qualifications: Experience in managing CRM and social channels, strong writing skills, and data analysis.
- Other info: Dynamic role with hands-on responsibilities and creative freedom.
The predicted salary is between 36000 - 60000 £ per year.
Are you someone who enjoys getting close to customers and shaping how they experience a brand on a day-to-day basis, whether that is through smart CRM journeys or conversations on social? You like combining good writing with data and insight, using both to spot what is working, fix what is not and make things better over time. If so, this could be the perfect role for you!
We are working exclusively with a well-established consumer brand who are seeking a CRM & Social Lead to shape how it builds and maintains long-term customer relationships. This role brings together CRM, social media and community engagement to deliver consistent and meaningful customer experiences that drive retention, loyalty and repeat purchase.
The position is hands-on, combining strategic planning with day-to-day delivery, and requires a strong balance of creativity, insight and commercial focus.
Key responsibilities:- Build, manage and optimise automated journeys including welcome, trial, subscription, and win-back flows
- Segment audiences and personalise messaging using behavioural and transactional data
- Own day-to-day social media and community activity, ensuring content is timely, relevant and on-brand
- Plan and deliver CRM campaigns across acquisition, nurture, retention and reactivation
- Plan and maintain content calendars aligned to campaigns, launches and key moments
- Manage day-to-day social retention activity (organic and paid)
- Maintain content calendars linking to current campaigns
- Experience managing CRM and social channels within a D2C, ecommerce or subscription environment
- Confidence in building automated journeys and segmentation in platforms such as Klaviyo or HubSpot
- Strong writing and community management skills with close attention to tone and detail
- Comfortable analysing performance data and translating insight into clear actions
This is a fantastic opportunity for someone to transform a marketing strategy into human connections by building customer journeys and social stories to strengthen relationships. Someone who can roll up their sleeves, challenge the conventional ways of thinking, and continue to grow this fantastic brand.
This is a hybrid offering, which will allow for 2 days of WFH. Due to the location of the Essex-based office, this role is commutable from London, Bishops Stortford, Cambridge, Stansted, Harlow, Enfield, Hertford, Ware, Cheshunt and Broxbourne.
CRM And Social Lead in Harlow employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM And Social Lead in Harlow
✨Tip Number 1
Get to know the company inside out! Research their CRM strategies and social media presence. This will help you tailor your conversations and show that you're genuinely interested in how they engage with customers.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've used data to improve customer experiences or how you've managed social media campaigns effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM And Social Lead in Harlow
Some tips for your application 🫡
Show Your Passion for Customers: When you're writing your application, let your enthusiasm for customer engagement shine through. We want to see how you connect with customers and how you can enhance their experience with our brand.
Highlight Your Writing Skills: Since strong writing is key for this role, make sure to showcase your best work. Whether it's a snippet of a campaign or a social post, we want to see your ability to craft compelling messages that resonate with audiences.
Demonstrate Your Data Savvy: Don't forget to mention your experience with data analysis! We love candidates who can turn insights into actionable strategies, so share examples of how you've used data to improve customer journeys or social media performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Brand Recruitment
✨Know Your CRM Tools
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Klaviyo or HubSpot. Be ready to discuss your experience with building automated journeys and segmenting audiences, as this will show you understand the technical side of the role.
✨Showcase Your Writing Skills
Since strong writing is key for this position, prepare examples of your previous work that highlight your ability to craft engaging content. Whether it’s social media posts or email campaigns, having tangible examples will demonstrate your skills effectively.
✨Data-Driven Insights
Be prepared to talk about how you’ve used data to inform your strategies in past roles. Discuss specific metrics you’ve tracked and how you’ve translated those insights into actionable improvements. This shows you can combine creativity with a commercial focus.
✨Engagement and Community Management
Think of ways you’ve successfully engaged with customers in the past. Prepare to share stories about how you’ve built community and fostered relationships through social media. This will illustrate your hands-on approach and passion for customer experience.
