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- Tasks: Lead digital marketing efforts using HubSpot, driving campaigns and stakeholder alignment.
- Company: Join a growing B2B organisation with a dynamic marketing team.
- Benefits: Flexible working with two days in the office and three remote, plus career growth opportunities.
- Why this job: Make an impact by turning strategy into action and optimising inbound marketing.
- Qualifications: Experience with HubSpot and a strong grasp of CRM and inbound marketing.
- Other info: Collaborative environment where your voice matters and creativity thrives.
The predicted salary is between 36000 - 60000 £ per year.
This is a great opportunity to join a growing B2B organisation as a Digital Marketing Lead with ownership of HubSpot and a strong voice across marketing and sales. Sitting at the heart of campaign delivery, this role blends hands-on execution with the ability to influence stakeholders and keep multiple teams aligned around shared goals. You will play a key role in turning strategy into action, using HubSpot as the engine behind inbound activity, lead nurture and performance insight.
Key responsibilities:
- Take full ownership of HubSpot as the core CRM and marketing automation platform, ensuring data accuracy, workflow optimisation and meaningful reporting.
- Act as the go-to contact for CRM and HubSpot across marketing and sales, influencing best practice and driving adoption.
- Plan, build and optimise inbound campaigns across email, website, paid and organic search and social channels.
- Own email marketing activity end to end, including segmentation, automation, testing and ongoing performance analysis.
- Deliver campaigns and always-on activity that support the wider marketing strategy and commercial objectives.
- Work closely with sales and other internal stakeholders to improve lead quality, nurture journeys and conversion rates.
- Manage and influence multiple stakeholders, balancing priorities and keeping campaigns moving smoothly from brief to delivery.
- Ensure all marketing activity and content aligns with brand guidelines, tone of voice and messaging.
- Use market, audience and competitor insight to inform positioning, campaign planning and content development.
- Support content marketing, PR and thought leadership initiatives as part of an integrated approach.
Your background:
- Proven hands-on experience using HubSpot in a B2B marketing environment.
- Strong understanding of CRM fundamentals including data management, segmentation and reporting.
- Solid experience delivering inbound campaigns and lead nurture programmes.
- Confident working with data and using insight to shape decisions and improve performance.
- Highly organised with strong attention to detail and the ability to juggle multiple priorities.
- Confident using Microsoft Office and related tools.
- Able to communicate clearly and credibly with stakeholders at different levels across the business.
The role is based in Newbury, with two days per week in the office and three days working from home.
Digital Marketing Lead (Hubspot) - Berkshire employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead (Hubspot) - Berkshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your HubSpot campaigns and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing and HubSpot. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team.
We think you need these skills to ace Digital Marketing Lead (Hubspot) - Berkshire
Some tips for your application 🫡
Show Your HubSpot Skills: Make sure to highlight your hands-on experience with HubSpot in your application. We want to see how you've used it in a B2B marketing environment, so share specific examples of campaigns you've managed or optimised.
Be Data-Driven: Since this role involves a lot of data management and reporting, don’t shy away from showcasing your analytical skills. Tell us how you've used data to shape decisions and improve campaign performance in the past.
Tailor Your Application: Take the time to align your application with our job description. Use similar language and focus on the key responsibilities and skills we’re looking for. This shows us you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Brand Recruitment
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot knowledge before the interview. Be ready to discuss how you've used it in past roles, focusing on data management, segmentation, and reporting. This will show that you’re not just familiar with the platform but can also leverage it effectively for inbound campaigns.
✨Showcase Your Campaign Success
Prepare specific examples of successful inbound campaigns you've led. Highlight your role in planning, building, and optimising these campaigns across various channels. Use metrics to demonstrate your impact, as this will resonate well with the interviewers looking for results-driven candidates.
✨Stakeholder Management Skills
Be ready to discuss how you've influenced stakeholders in previous positions. Share examples of how you’ve balanced priorities and kept multiple teams aligned. This is crucial for the role, so showcasing your communication skills and ability to manage relationships will set you apart.
✨Align with Their Brand Voice
Familiarise yourself with the company's brand guidelines and tone of voice. During the interview, mention how you would ensure all marketing activities align with their messaging. This shows that you understand the importance of brand consistency and are ready to contribute from day one.