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- Tasks: Drive pipeline growth through innovative marketing campaigns across Europe.
- Company: Join a leading tech company focused on public sector and defence markets.
- Benefits: Competitive salary, sick pay, life assurance, and exclusive discounts.
- Other info: Great development opportunities and a chance to work with a dynamic team.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience in integrated campaigns and familiarity with CRM tools required.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What You'll Be Up To:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are You Our Perfect Partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What You Can Expect From Us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay.
- Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Go To Market Lead in Woodley employer: Brand Partnership Group
Contact Detail:
Brand Partnership Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Lead in Woodley
✨Tip Number 1
Network like a pro! Reach out to connections in your industry, especially those who work in the public sector or defence. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in driving pipeline growth.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring ideas to the table on how you could enhance their marketing strategies, especially in the EMEA region.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Go To Market Lead in Woodley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Go-To-Market Lead role. Highlight your experience in executing integrated campaigns and driving pipeline growth, especially in the public sector and defence markets.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully navigated complex buying environments and delivered measurable impact in previous positions.
Showcase Your Skills: Don’t forget to mention your proficiency with CRM and marketing automation tools like Salesforce and Marketo. We want to see how you’ve used these tools to optimise campaigns and track performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in the UK, Ireland, Spain, Germany, and France. Understand the current trends, challenges, and opportunities in these regions. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've executed in the past. Highlight how these campaigns generated leads and contributed to revenue growth. Be ready to discuss the KPIs you tracked and the measurable impact of your efforts, as this role is all about delivering results.
✨Familiarise with Tools
Brush up on your knowledge of CRM and marketing automation tools like Salesforce and Marketo. Be prepared to discuss how you've used these tools to optimise campaigns and track performance. Showing proficiency in these areas will give you an edge over other candidates.
✨Align with Sales Strategies
Understand the importance of aligning marketing activities with sales priorities, especially in a named-account sales model. Be ready to discuss how you would collaborate with sales teams to support their strategies and drive pipeline growth. This alignment is crucial for success in the Go-To-Market Lead role.