At a Glance
- Tasks: Drive pipeline growth through innovative marketing campaigns across Europe.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary, sick pay, life assurance, and exclusive discounts.
- Other info: Flexible working options and excellent development opportunities await you.
- Why this job: Make a real impact in the defence sector while growing your career.
- Qualifications: Experience in integrated campaigns and familiarity with CRM tools required.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What You’ll Be Up To:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are You Our Perfect Partner?
- You’ll be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You’ll have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You’ll be familiar with account-based marketing and working in a named-account sales model.
- You’ll demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What You Can Expect From Us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay.
- Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Who Are We?
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
Points to Note:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you’re an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
Go-To-Market Lead in Wokingham employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an excellent employer, offering a competitive salary and comprehensive benefits including company sick pay and life assurance. Our dynamic work culture fosters collaboration and innovation, providing ample development opportunities for our employees to grow their careers while making a meaningful impact in the public sector and defence markets across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Lead in Wokingham
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could get your foot in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in driving pipeline growth and executing marketing strategies.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past campaigns, focus on measurable impacts and how you navigated complex buying environments. This will demonstrate your ability to deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Go-To-Market Lead in Wokingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Go-To-Market Lead role. Highlight your experience in executing integrated campaigns and driving pipeline growth, especially in the public sector and defence markets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in managing multi-channel demand programs and how you’ve navigated complex buying environments.
Showcase Your Metrics:We love numbers! When detailing your previous roles, include metrics that demonstrate your impact, like pipeline contribution and marketing-generated opportunities. This will help us see the measurable results you've achieved in your career.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in the EMEA region. Understand the key players, current trends, and challenges they face. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've executed in the past. Highlight how these campaigns generated leads and contributed to revenue growth. Use metrics to back up your claims, as numbers speak volumes in this role.
✨Familiarise with Tools
Brush up on your CRM and marketing automation tools, especially Salesforce and Marketo. Be ready to discuss how you've used these tools to optimise campaigns and track performance. Showing proficiency here can set you apart from other candidates.
✨Align with Sales Strategies
Understand the importance of aligning marketing activities with sales priorities. Be prepared to discuss how you would collaborate with sales teams to support named account strategies and drive pipeline growth. This shows you're a team player who values cross-functional collaboration.
