At a Glance
- Tasks: Drive pipeline growth through innovative marketing campaigns across Europe.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary, sick pay, life assurance, and exclusive discounts.
- Other info: Flexible working options and excellent development opportunities available.
- Why this job: Make a real impact in defence marketing while collaborating with dynamic teams.
- Qualifications: Experience in integrated campaigns and familiarity with CRM tools required.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What you will be up to:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are you our perfect partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What you can expect from us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay.
- Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Who are we?
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
Points to note:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you’re an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
Demand Generation Manager in Wokingham employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an exceptional employer, offering a competitive salary of up to £55,000 per annum along with comprehensive benefits such as company sick pay and life assurance. Our dynamic work culture fosters collaboration and innovation, providing ample development opportunities for our employees to grow their skills and advance their careers in a supportive environment across key European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Wokingham
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that Demand Generation Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your successful campaigns and measurable impacts. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their challenges and think about how your experience aligns with their needs. This will help you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Demand Generation Manager in Wokingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Manager role. Highlight your experience with integrated campaigns and pipeline growth, especially in the public sector and defence markets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in executing marketing programs and driving measurable impact. Let us know how you can help us grow!
Showcase Your Tools Proficiency:Don’t forget to mention your experience with CRM and marketing automation tools like Salesforce and Marketo. We’re keen to see how you’ve used these tools to optimise campaigns and track performance. Make it clear that you’re tech-savvy!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all candidates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Campaigns
Before the interview, dive deep into the types of integrated demand generation campaigns you've executed. Be ready to discuss specific examples that highlight your success in driving pipeline growth, especially in the public sector and defence markets.
✨Familiarise with Key Personas
Understand the key personas mentioned in the job description, like CIOs and CISOs. Prepare to explain how your marketing strategies have effectively targeted these roles and contributed to measurable outcomes.
✨Showcase Your Tools Proficiency
Brush up on your experience with CRM and marketing automation tools like Salesforce and Marketo. Be prepared to discuss how you've used these tools to optimise campaigns and track performance metrics.
✨Align with Company Values
Research Blue Square's mission and values. During the interview, express how your approach to building strong partnerships and delivering impactful marketing aligns with their goals of increasing loyalty and growing sales.
