At a Glance
- Tasks: Lead impactful marketing campaigns to drive growth across EMEA's public sector and defence markets.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary up to £55,000, sick pay, life assurance, and exclusive discounts.
- Other info: Flexible working options and excellent development opportunities await you.
- Why this job: Make a real impact in a fast-paced environment while collaborating with global teams.
- Qualifications: Experience in integrated campaigns, account-based marketing, and CRM tools like Salesforce.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What you will be up to:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are you our perfect partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What you can expect from us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay + Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
GTM Lead in Slough employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an excellent employer, offering a competitive salary and comprehensive benefits including company sick pay and life assurance. Our dynamic work culture fosters collaboration and innovation, providing ample development opportunities for employees to grow their skills and advance their careers in a supportive environment. With a focus on driving pipeline growth across key European markets, this role offers the chance to make a significant impact while working alongside talented teams dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead in Slough
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. The more people know you’re on the hunt, the better your chances of landing that GTM Lead role.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your successful campaigns and measurable impacts. This is your chance to shine and demonstrate how you can drive pipeline growth.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their challenges and think about how your experience aligns with their needs. We want you to walk in confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace GTM Lead in Slough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the GTM Lead role. Highlight your experience in executing integrated campaigns and driving pipeline growth, especially in the public sector and defence markets. We want to see how your skills align with our needs!
Showcase Your Achievements:When detailing your past experiences, focus on measurable outcomes. Did you increase lead generation by a certain percentage? Share those numbers! We love seeing concrete examples of how you've made an impact in previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your qualifications. We appreciate clarity and want to quickly understand what you bring to the table.
Apply Through Our Website:Don’t forget to submit your application through our official website. This helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in EMEA. Understand the key players, current trends, and challenges. This knowledge will help you speak confidently about how your experience aligns with the company's goals.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've executed that led to measurable pipeline growth. Be ready to discuss the strategies you used, the channels you optimised, and the results you achieved. Numbers speak volumes!
✨Familiarise with Tools
Brush up on your CRM and marketing automation tools, especially Salesforce and Marketo. Be prepared to discuss how you've used these tools to track campaign performance and manage leads effectively in previous roles.
✨Align with Sales Strategies
Understand the importance of aligning marketing activities with sales priorities. Think of ways you can support named account strategies and be ready to share how you've collaborated with sales teams in the past to drive success.
