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- Tasks: Lead impactful marketing campaigns to drive growth in the public sector across Europe.
- Company: Dynamic company focused on innovative solutions for defence and regulated markets.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Fast-paced role with significant career advancement potential.
- Why this job: Make a real difference in high-stakes environments while collaborating with global teams.
- Qualifications: Experience in marketing and navigating complex sales environments is essential.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What you'll be up to:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
Go To Market Lead in Slough employer: Brand Partnership Group
Contact Detail:
Brand Partnership Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Lead in Slough
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Understand their challenges and think about how your skills can help them tackle these issues. We want you to shine and show them you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with the role. We suggest rehearsing with friends or using mock interviews to build confidence and clarity.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can keep you top of mind and show your enthusiasm for the role. We believe this small gesture can make a big difference in the hiring process.
We think you need these skills to ace Go To Market Lead in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Go-To-Market Lead role. Highlight your experience in executing marketing campaigns and driving pipeline growth, especially in the public sector and defence markets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've navigated complex buying environments and delivered measurable results in previous positions.
Showcase Your Campaign Successes: In your application, don’t forget to include details about successful campaigns you've managed. We love numbers, so if you can quantify your achievements, like increased lead generation or shortened deal cycles, that’ll definitely catch our eye!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let us know why you’re excited to join StudySmarter!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Familiarise yourself with the public sector and defence markets in the UK, Ireland, Spain, Germany, and France. Understand the specific challenges and opportunities in these regions, as well as the key players involved. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of integrated demand generation campaigns you've executed in the past. Highlight how you aligned marketing activities with sales priorities and the measurable impact these campaigns had on pipeline growth. Use data and metrics to back up your claims, as this role is all about delivering results.
✨Understand the Buying Environment
Be ready to talk about your experience navigating complex buying environments. Discuss how you've built relationships with key stakeholders like CIOs, CISOs, and IT Directors. Showing that you can effectively engage with these personas will be crucial in demonstrating your fit for the role.
✨Align with Company Goals
Research the company's mission and values, and think about how your skills and experiences align with their goals. Be prepared to articulate how you can contribute to their revenue growth and support their objectives in the defence sector. This will show that you're not just looking for any job, but that you're genuinely interested in being part of their team.