At a Glance
- Tasks: Lead impactful marketing campaigns across EMEA to drive growth in public sector and defence.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary up to £55,000, sick pay, life assurance, and exclusive discounts.
- Other info: Flexible working options and excellent development opportunities await you.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Proven experience in integrated campaigns and familiarity with CRM tools.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets.
What you'll be up to:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are you our perfect partner?
- You’ll be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You’ll have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You’ll be familiar with account-based marketing and working in a named-account sales model.
- You’ll demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What you can expect from us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay + Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
Please contact us if you require any adjustments that would support you throughout your application.
Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
If you’re an internal candidate, remember to use your company email address to apply.
Flexible working:
Market Director (m/w/d) in Reading employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an excellent employer, offering a competitive salary of up to £55,000 per annum along with comprehensive benefits such as company sick pay and life assurance. Our dynamic work culture fosters employee growth through development opportunities and flexible working arrangements, making it an ideal environment for those looking to make a meaningful impact in the EMEA market while collaborating with a diverse team dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Market Director (m/w/d) in Reading
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. We recommend practising common interview questions and tailoring your responses to highlight your experience with integrated campaigns and pipeline growth.
✨Tip Number 3
Showcase your skills through real examples! When discussing your experience, focus on specific campaigns you’ve executed and the results achieved. We love seeing numbers and success stories that demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for passionate candidates who align with our mission.
We think you need these skills to ace Market Director (m/w/d) in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Market Director role. Highlight your experience with integrated campaigns and pipeline growth, especially in the public sector and defence markets. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific campaigns you've executed and how they’ve driven results. Let us know why you’re excited about joining our team at StudySmarter.
Showcase Relevant Experience:When filling out your application, be sure to showcase your experience with CRM and marketing automation tools like Salesforce or Marketo. We love seeing candidates who can hit the ground running and make an impact from day one!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in the UK, Ireland, Spain, Germany, and France. Understand the current trends, challenges, and opportunities in these regions. This knowledge will help you demonstrate your expertise and show that you're ready to drive pipeline growth.
✨Showcase Your Campaign Success
Prepare specific examples of integrated demand generation campaigns you've executed in the past. Highlight how these campaigns aligned with sales priorities and the impact they had on pipeline growth. Use metrics to back up your claims, as numbers speak volumes!
✨Familiarise Yourself with Tools
Brush up on your knowledge of CRM and marketing automation tools like Salesforce and Marketo. Be ready to discuss how you've used these tools to manage campaigns and track performance. Showing proficiency here can set you apart from other candidates.
✨Align with Company Values
Research Blue Square's mission and values. Think about how your experience and approach to marketing align with their goals, especially in creating trusted partnerships in secure environments. This alignment will demonstrate that you're not just a fit for the role, but also for the company culture.
