At a Glance
- Tasks: Lead impactful marketing campaigns to drive growth across Europe in defence and public sectors.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary up to £55,000, sick pay, life assurance, and exclusive discounts.
- Other info: Flexible working options and excellent development opportunities await you.
- Why this job: Make a real impact in a fast-paced environment while collaborating with global teams.
- Qualifications: Experience in integrated campaigns, CRM tools, and account-based marketing is essential.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets.
Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What you will be up to:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are you our perfect partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What you can expect from us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay + Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Who are we?
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
BUILD LOVE. GROW SALES. INCREASE LOYALTY.
GTM Lead in Reading employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an excellent employer, offering a competitive salary of up to £55,000 per annum along with comprehensive benefits such as company sick pay and life assurance. Our dynamic work culture fosters collaboration and innovation, providing ample development opportunities for employees to grow their skills in a fast-paced environment across key European markets, making it an ideal place for those looking to make a meaningful impact in the Go-To-Market space.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead in Reading
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in driving pipeline growth and executing marketing strategies.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your past successes in managing campaigns and generating leads, as these are key for the GTM Lead role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace GTM Lead in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the GTM Lead role. Highlight your experience with integrated campaigns and pipeline growth, especially in the public sector and defence markets. We want to see how you've made an impact in similar environments!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your successes in executing marketing strategies and how you align with our mission at StudySmarter.
Showcase Your Skills:Don’t forget to mention your proficiency with CRM and marketing automation tools like Salesforce and Marketo. We love seeing candidates who can hit the ground running, so make sure we know what you bring to the table!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in the UK, Ireland, Spain, Germany, and France. Understand the current trends, challenges, and opportunities in these regions. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've executed in the past. Highlight how these campaigns generated leads and contributed to pipeline growth. Be ready to discuss the KPIs you tracked and how you optimised your strategies based on performance data.
✨Familiarise with Tools
Brush up on your knowledge of CRM and marketing automation tools like Salesforce and Marketo. Be prepared to discuss how you've used these tools to manage campaigns and track performance. Showing proficiency here can set you apart from other candidates.
✨Align with Sales Strategies
Understand the importance of aligning marketing activities with sales priorities. Be ready to discuss how you would support named account strategies and work closely with sales teams. This shows that you can bridge the gap between marketing and sales effectively.
