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- Tasks: Lead impactful marketing campaigns to drive growth across Europe.
- Company: Join a leading tech company focused on innovation and collaboration.
- Benefits: Competitive salary, sick pay, life assurance, and exclusive discounts.
- Other info: Exciting opportunities for professional development and career advancement.
- Why this job: Make a real impact in the defence sector while growing your career.
- Qualifications: Experience in integrated marketing campaigns and CRM tools required.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets.
Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What You Will Be Up To:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are You Our Perfect Partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What You Can Expect From Us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay + Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Go To Market Lead in Reading employer: Brand Partnership Group
Contact Detail:
Brand Partnership Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Lead in Reading
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that Go-To-Market Lead role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your successful campaigns and measurable impacts. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its market strategies. Be ready to discuss how your experience aligns with their goals, especially in the public sector and defence markets.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can drive pipeline growth and execute high-impact marketing programs. Your next big opportunity could be just a click away!
We think you need these skills to ace Go To Market Lead in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Go-To-Market Lead role. Highlight your experience in executing integrated campaigns and driving pipeline growth, especially in the public sector and defence markets.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully navigated complex buying environments and delivered measurable impact in previous positions.
Showcase Your Skills: Don’t forget to mention your proficiency with CRM and marketing automation tools like Salesforce and Marketo. We want to see how you’ve used these tools to optimise campaigns and track performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in the UK, Ireland, Spain, Germany, and France. Understand the current trends, challenges, and opportunities in these regions. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of integrated demand generation campaigns you've executed in the past. Highlight how these campaigns generated leads and contributed to revenue growth. Be ready to discuss the KPIs you tracked and how you optimised your strategies based on performance data.
✨Familiarise with Tools
Brush up on your knowledge of CRM and marketing automation tools like Salesforce and Marketo. Be prepared to discuss how you've used these tools to manage campaigns and track performance. Showing proficiency in these platforms will give you an edge over other candidates.
✨Align with Sales Strategies
Understand the importance of aligning marketing activities with sales priorities, especially in a named-account sales model. Be ready to discuss how you would collaborate with sales teams to support their strategies and drive pipeline growth. This shows that you can work effectively across departments.