At a Glance
- Tasks: Drive pipeline growth through innovative marketing campaigns across Europe.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary up to £55,000, sick pay, life assurance, and discounts.
- Other info: Flexible working options and excellent development opportunities available.
- Why this job: Make a real impact in defence marketing while collaborating with dynamic teams.
- Qualifications: Experience in integrated campaigns and familiarity with CRM tools required.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets.
Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What You Will Be Up To:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are You Our Perfect Partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What You Can Expect From Us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay + Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Who Are We?
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
BUILD LOVE. GROW SALES. INCREASE LOYALTY.
Points to Note:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you’re an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
Demand Generation Manager in Reading employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an excellent employer, offering a competitive salary of up to £55,000 per annum along with comprehensive benefits such as company sick pay and life assurance. Our dynamic work culture fosters collaboration and innovation, providing ample development opportunities for employees to grow their skills in a fast-paced environment while making a meaningful impact in the public sector and defence markets across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs, especially in demand generation and pipeline growth. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces!
We think you need these skills to ace Demand Generation Manager in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and integrated campaigns. We want to see how your skills align with the specific needs of the role, so don’t hold back on showcasing your successes!
Showcase Your Impact:When detailing your previous roles, focus on the measurable impact you’ve had. Use numbers and examples to illustrate how you’ve driven pipeline growth or improved campaign performance. We love seeing concrete results!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits our culture, so don’t be afraid to express your passion for marketing and your approach to driving results. Be yourself!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Campaigns
Before the interview, dive deep into the types of integrated demand generation campaigns you've executed. Be ready to discuss specific examples that highlight your success in driving pipeline growth, especially in complex environments like public sector and defence.
✨Understand the Market
Familiarise yourself with the key markets mentioned in the job description—UK, Ireland, Spain, Germany, and France. Research their public sector budget cycles and funding timelines so you can speak knowledgeably about how your strategies align with these factors.
✨Showcase Your Tools
Be prepared to discuss your experience with CRM and marketing automation tools like Salesforce and Marketo. Highlight how you've used these tools to optimise campaigns and track performance metrics, as this will demonstrate your technical proficiency.
✨Align with Sales
Since this role involves close collaboration with sales teams, think of examples where you've successfully aligned marketing activities with sales priorities. Discuss how you’ve supported named account strategies and contributed to pipeline growth through effective communication and teamwork.
