At a Glance
- Tasks: Drive pipeline growth through innovative marketing campaigns across Europe.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Competitive salary, sick pay, life assurance, and exclusive discounts.
- Other info: Flexible working options and excellent development opportunities available.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Experience in integrated campaigns and familiarity with CRM tools required.
The predicted salary is between 55000 - 55000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You will design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets.
Working closely with sales and US-based teams, you will optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
What you will be up to:
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Are you our perfect partner?
- You will be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities.
- You will have proven experience executing integrated campaigns across events, digital, email, and paid media.
- You will be familiar with account-based marketing and working in a named-account sales model.
- You will demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
What you can expect from us:
- Competitive Salary: Up to £55,000 Per Annum.
- Company Sick Pay + Life Assurance: 4 times your annual salary.
- Access to a range of discounts and perks across our key partners & beyond.
- Development Opportunities.
Who are we?
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
BUILD LOVE. GROW SALES. INCREASE LOYALTY.
Points to note:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you're an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
B2B Marketing Manager in Reading employer: Brand Partnership Group
At Blue Square, we pride ourselves on being an excellent employer by fostering a dynamic work culture that prioritises collaboration and innovation. Our commitment to employee growth is evident through our development opportunities and competitive benefits, including a salary of up to £55,000, company sick pay, and life assurance. Located in the heart of the EMEA region, we offer a unique chance to engage with diverse markets while driving impactful marketing strategies in the defence sector.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent campaigns. We want you to walk in feeling confident and ready to show how you can drive pipeline growth!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of B2B Marketing Manager. We suggest highlighting your success in executing integrated campaigns and generating leads.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace B2B Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B Marketing Manager role. Highlight your experience with integrated campaigns and pipeline growth, especially in the public sector and defence markets. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in executing marketing strategies and how they align with our goals at StudySmarter.
Showcase Your Skills:Don’t forget to mention your proficiency with CRM and marketing automation tools like Salesforce and Marketo. We love seeing candidates who are tech-savvy and can navigate complex buying environments with ease!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Brand Partnership Group
✨Know Your Campaigns
Before the interview, dive deep into the types of integrated demand generation campaigns you've executed. Be ready to discuss specific examples that align with the role's focus on public sector and defence markets. Highlight your successes and how they contributed to pipeline growth.
✨Familiarise with Key Personas
Understand the key personas mentioned in the job description, like CIOs and CISOs. Prepare to talk about how you’ve tailored messaging and campaigns to resonate with these roles. This shows you can effectively engage with decision-makers in complex buying environments.
✨Showcase Your Tools Proficiency
Brush up on your experience with CRM and marketing automation tools like Salesforce and Marketo. Be prepared to discuss how you've used these tools to optimise campaigns and track performance metrics. This will demonstrate your technical skills and ability to deliver measurable impact.
✨Align with Company Values
Research Blue Square’s mission and values. Think about how your personal values align with theirs, especially around customer experience and loyalty. During the interview, express your enthusiasm for contributing to their goals and how you can be a trusted partner in their mission.
