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For Companies At a Glance
- Tasks: Lead and build a dynamic sales engine for a fast-growing SaaS company.
- Company: Join Brand Nudge, a leading Retail Data and Intelligence platform.
- Benefits: Flexible working, career progression, and the chance to shape strategy.
- Why this job: Make a real impact in retail transformation and drive global growth.
- Qualifications: Proven sales experience and ability to engage C-suite stakeholders.
- Other info: Collaborative culture with opportunities for leadership and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Brand Nudge is the leading Retail Data and Intelligence platform supporting some of the World’s biggest blue chips such as Nestle, Reckitts and Kimberly Clark. We’re scaling fast, and are looking for a Sales Lead / Head of Sales to build and lead our end-to-end new business engine across the UK and globally.
This is a career-defining opportunity for an ambitious, commercially-minded sales leader who thrives in high-growth environments and wants to shape the strategy, build the motion, and win meaningful enterprise relationships in the retail and CPG/FMCG ecosystem.
You’ll be the driving force behind Brand Nudge’s outbound and new business performance: crafting compelling messaging, creating scalable sales motions, converting pipeline, and helping define our next phase of growth across products, verticals and international markets.
The Opportunity
This role is ideal for someone who can build, run, and optimise a modern B2B SaaS sales engine and can lead from the front while laying the foundations for scalable, repeatable growth.
You’ll operate at a senior level, influencing and engaging C-suite stakeholders, while also staying close to the detail: outreach, messaging, qualification, pipeline management, and conversion. It’s a hands-on role where you will need to combine both strategy and personal execution.
Key Responsibilities
- Build & Execute a Scalable Sales Engine
- Design and deliver a high-performing end-to-end outbound and new business sales motion
- Create scalable prospecting systems across channels: email, LinkedIn, cold calling, partnerships, events and strategic outreach
- Own pipeline generation and closing performance, creating a clear and measurable route to revenue growth
- Implement robust sales process, forecasting discipline and reporting cadence
- Craft and refine compelling value proposition, positioning and outbound messaging
- Continually test, optimise and improve conversion across outbound sequences
- Translate Brand Nudge’s product strengths into clear business outcomes for retail and CPG audiences
- Develop go-to-market plans and design team structures and recruitment strategies for new verticals, new products and overseas markets
- Identify emerging opportunities, partnerships and routes to market
- Provide market intelligence to support growth strategy and product direction
- Engage and influence senior decision-makers: commercial, digital, pricing, category, ecommerce and insights leaders
- Run high-impact discovery, consultative sales and commercial negotiation
- Build trusted relationships and position Brand Nudge as a strategic partner
- Work closely with Product/Development to share market insight and influence the product roadmap
- Proactively drive Upsell and Cross Sell Opportunities within existing customers through best in class collaboration with highly skilled CS team
- Collaborate with Customer Success to ensure learning loops between retention, expansion and acquisition
- Promote Brand Nudge’s collaborative, supportive culture while building a high-performance commercial function
- Lead, mentor, and line manage high-performing sales teams as we expand
- Build a results-driven culture, underpinned by collaboration, coaching, and shared accountability
What We’re Looking For
Essential Experience
- Proven experience in building and executing an end-to-end sales engine, including outbound motion design and pipeline creation
- Track record of building pipeline without relying on inbound leads
- Strong ability to develop outbound strategies and execute across email, LinkedIn, cold calling and multi-touch sequences
- Strong strategic thinking: ability to design scalable sales processes, prioritise markets, and refine target segments
- Deep experience in consultative B2B selling and ability to operate at exec and C-suite level
- Strong ability to craft and refine value proposition messaging and continuously improve outbound effectiveness
- Highly structured, methodical approach to sales - with strong process discipline and attention to detail
- Experience with sales tech stack setup and usage (HubSpot, Zoominfo, Lemlist, Salesloft, Apollo, Cognism, LinkedIn Sales Navigator etc.)
- Experience selling into multi-stakeholder enterprise buying groups and navigating long sales cycles
Highly Desired
- Knowledge of Retail, CPG, FMCG and the dynamics that drive buying decisions in these sectors
- Experience selling retail data / analytics / insight SaaS is a major advantage, including areas such as pricing & promotions analytics, digital shelf / ecommerce analytics, commodity pricing & cost intelligence, inventory and availability data, and market share intelligence
- Previous leadership experience - or demonstrable readiness to lead as the function scales
- Exposure to international sales / selling cross-border markets
- Experience in product-led sales environments where messaging and positioning are critical
- Familiarity with retail media networks and ecommerce transformation trends
Personal Characteristics
- Intellectual curiosity - you want to understand the market and our customer deeply
- Attention to detail - you execute with rigour and precision
- Structured, methodical and process-driven - you love building systems that scale
- Collaborative - you build trust cross-functionally and uplift those around you
- Agile and adaptable - you move fast, learn quickly, and thrive with change
Why Join Brand Nudge?
- Opportunity to build and lead a global new business function at a high-growth SaaS business
- Huge scope to shape strategy, positioning and market expansion
- Work closely with senior leadership and have a genuine voice in the company’s growth journey
- Sell a solution with strong relevance to retail and FMCG transformation - a space with accelerating demand
- Career progression: this role can evolve into a Commercial Director / VP Sales trajectory as Brand Nudge scales
If you’re excited by the challenge of building a modern sales engine and leading growth across the UK and global markets - we’d love to hear from you.
Flexible working is offered with 3 days a week spent in our Reading Head Office.
Sales Lead/Head of Sales in Reading employer: Brand Nudge
Contact Detail:
Brand Nudge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Lead/Head of Sales in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Sales Lead role.
✨Tip Number 2
Show off your skills! Prepare a killer pitch about how you can build and optimise a sales engine. Be ready to discuss your past successes in detail during interviews.
✨Tip Number 3
Research, research, research! Know Brand Nudge inside out. Understand their products and how they fit into the retail and FMCG landscape. This will help you craft compelling messaging.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you’re genuinely interested in being part of the Brand Nudge team and helps us see your application faster.
We think you need these skills to ace Sales Lead/Head of Sales in Reading
Some tips for your application 🫡
Craft Your Story: When you’re writing your application, think about your journey and how it aligns with what we’re looking for. Share specific examples of your past experiences that showcase your ability to build and execute a sales engine.
Tailor Your Messaging: Make sure your application speaks directly to the role. Use the language from the job description to highlight your skills in outbound strategies and consultative selling. This shows us you understand what we need!
Show Your Numbers: Quantify your achievements! If you've built pipelines or closed deals, share those numbers. We love seeing concrete results that demonstrate your impact in previous roles.
Be Authentic: Let your personality shine through! We want to know who you are beyond your qualifications. A bit of authenticity can go a long way in making your application stand out. Don’t forget to apply through our website!
How to prepare for a job interview at Brand Nudge
✨Know Your Product Inside Out
Before the interview, make sure you understand Brand Nudge's offerings and how they fit into the retail and FMCG landscape. Be ready to discuss how their solutions can drive value for potential clients, and think about specific examples of how you've done this in the past.
✨Craft Your Value Proposition
Prepare a compelling value proposition that aligns with the role. Think about how you can articulate the benefits of Brand Nudge’s platform to C-suite stakeholders. Practice delivering this message clearly and confidently, as it will be crucial in demonstrating your sales acumen.
✨Showcase Your Sales Process Expertise
Be ready to discuss your experience in building and executing a scalable sales engine. Highlight specific strategies you've implemented in previous roles, especially around outbound sales motions and pipeline management. Use metrics to back up your claims!
✨Engage with Strategic Thinking
Demonstrate your ability to think strategically about market expansion and growth opportunities. Prepare to discuss how you would approach new verticals or international markets for Brand Nudge. Show them you can not only lead but also innovate in a high-growth environment.
