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For Companies At a Glance
- Tasks: Drive new business by executing outreach and building relationships with key stakeholders.
- Company: Join Brand Nudge, a leading retail intelligence platform.
- Benefits: Receive training, support, and clear pathways for career progression.
- Why this job: Make an impact in a fast-paced B2B SaaS environment with high demand.
- Qualifications: Experience in B2B sales and strong communication skills are essential.
- Other info: Enjoy a dynamic workplace with opportunities to learn and grow.
The predicted salary is between 28800 - 48000 £ per year.
The Opportunity
You will be a key part of Brand Nudge's new business engine, executing outreach with rigour and resilience while building strong relationships with senior stakeholders in Retail and FMCG. Success comes from consistency, clear communication, and a relentless focus on progressing opportunities through the funnel.
Key Responsibilities
- Execute a structured outbound sales motion to generate leads and book qualified meetings.
- Deliver high-volume outreach across email, LinkedIn and cold calling with consistent cadence.
- Research target accounts and identify the right contacts across commercial, ecommerce, pricing, category and insights teams.
- Run discovery calls, qualify needs, and agree clear next steps to progress opportunities.
- Manage follow-up and multi-stakeholder engagement to maintain momentum and shorten sales cycles.
- Support proposal development, handle objections, and contribute to negotiation through to close.
- Maintain excellent CRM hygiene (notes, next steps, pipeline stages) and accurate forecasting inputs.
- Share market feedback with Product and Customer Success to support continuous improvement and upsell/cross-sell alignment.
What We're Looking For
- Experience in B2B new business, SDR/BDR or business development (SaaS, data or insights preferred).
- Comfortable making a high volume of outbound calls and handling objections with confidence.
- Strong written communication — able to craft concise, personalised outreach that earns replies.
- Highly organised and process-driven: you follow playbooks, sequences and activity targets with discipline.
- Resilient and persistent: you enjoy the pace and repetition required to drive results.
- Able to qualify opportunities effectively and progress them through pipeline stages.
- Commercial confidence to support negotiation, pricing conversations and closing steps.
- Able to work independently, manage time well, and consistently deliver against targets.
Desired / Advantageous
- Knowledge of Retail, Consumer Packaged Goods (CPG) or FMCG industries.
- Exposure to retail data / analytics such as pricing, digital shelf, availability, commodity costs or market share.
- Familiarity with CRM and sales tools (HubSpot/Salesforce, LinkedIn Sales Navigator, Apollo/Cognism, Lemlist/Salesloft).
Personal Characteristics
- Intellectually curious — you ask great questions and learn fast.
- Detail-oriented — you execute with care and precision.
- Structured and methodical — you work the process and trust the numbers.
- Collaborative — you share learning and contribute to team success.
- Agile and adaptable — you thrive in a fast-growing environment.
Why Join Brand Nudge
- Work with a leading retail intelligence platform used by some of the world's biggest FMCG brands.
- Clear playbooks, training and support to help you exceed targets and develop quickly.
- Opportunity to sell a high-impact data product into a market with accelerating demand.
- Strong progression potential as Brand Nudge scales and the commercial function grows.
Apply if you love outbound sales, enjoy high activity levels, and want to build a career in a scaling B2B SaaS business, we would love to hear from you.
Business Development in London employer: Brand Nudge
Contact Detail:
Brand Nudge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development in London
✨Tip Number 1
Get your networking game on! Connect with people in the Retail and FMCG sectors on LinkedIn. Don’t just send connection requests; engage with their posts and share insights to build rapport.
✨Tip Number 2
Practice your pitch! Whether it’s for a cold call or a discovery meeting, rehearse what you want to say. Keep it concise and focused on how you can help them solve their problems.
✨Tip Number 3
Stay organised! Use a CRM tool to track your outreach and follow-ups. This will help you maintain momentum and ensure you’re not missing any opportunities to engage with potential clients.
✨Tip Number 4
Don’t shy away from feedback! After calls or meetings, ask for constructive criticism. It’ll help you refine your approach and show that you’re committed to improving your skills.
We think you need these skills to ace Business Development in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for the role and what makes you unique.
Tailor Your Application: Make sure to customise your application to fit the job description. Highlight your relevant experience in B2B sales and any specific skills that align with what we’re looking for. This shows us you’ve done your homework!
Keep It Clear and Concise: We appreciate clear communication, so keep your application straightforward. Use bullet points where possible and avoid jargon. Make it easy for us to see why you’d be a great fit for the team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Brand Nudge
✨Know Your Numbers
Before the interview, brush up on key metrics related to B2B sales and the FMCG industry. Be ready to discuss how you’ve used data to drive results in your previous roles. This shows that you understand the importance of numbers in business development.
✨Master Your Outreach Techniques
Practice your outreach strategies, especially cold calling and email crafting. Prepare examples of how you've successfully engaged senior stakeholders in the past. This will demonstrate your ability to execute a structured outbound sales motion effectively.
✨Showcase Your Resilience
Be prepared to discuss challenges you've faced in sales and how you overcame them. Highlight your persistence and ability to handle objections confidently. This is crucial for a role that requires a relentless focus on progressing opportunities through the funnel.
✨Demonstrate Organisational Skills
Bring examples of how you’ve maintained CRM hygiene and managed follow-ups in previous roles. Discuss your methods for staying organised and disciplined in your approach to sales. This will reassure them that you can handle the high volume of outreach required.
