Field Marketing Manager, EMEA in London

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI‑enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact.

About the role: As a Field Marketing Manager, EMEA at Branch, you will own and manage our pipeline‑generating programs across EMEA. The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. Partnering with our EMEA sales team is at the core of this role. You’ll plan programs with them, report back on what’s working, and be measured on the pipeline you build together.

Responsibilities:

• Craft and execute targeted marketing campaigns and programs to meet regional goals, including but not limited to events, digital marketing, and ABM.
• Partner with EMEA sales day to day, from joint planning of programs and target accounts through to reporting on pipeline and ROI, so marketing and sales work from the same goals and the same numbers.
• Manage all elements of the marketing campaign, including planning, execution, logistics, and reporting.
• Design, run, and manage event‑based marketing programs that drive a qualified sales pipeline independently.
• Partner with our teams to source participants, presenters, and speakers for all our programs.
• Experiment with new and creative ways to engage our audience.
• Use AI tools to work faster, from drafting content, briefs, and outreach to QA‑ing programs and pulling insights out of campaign data.
• Support follow‑up activities in close collaboration with the broader sales team, and report on program feedback and ROI, as well as iterations on future activities.
• Collaborate with cross‑functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
• Localize global campaigns so they fit European markets, buyers, and languages.
• Grow the prospect database of addressable leads within the region.
• Rally cross‑functional resources and teams (such as Sales and Customer Success) to drive interest and registrations.
• Travel to and from events for on‑site management and coordination (10%–15% of the time).

Qualifications:

• 3–5+ years of marketing programs experience, with at least 1–2 years building and launching ABM marketing campaigns including events and webinars.
• A true partner to sales. You plan alongside them, keep them close with clear reporting, and treat their pipeline targets as your own measure of success.
• Hustle and ownership. Someone who is adaptable, can live in chaos, and can truly own a program and take it to the next level.
• Experience running multiple marketing programs at once, and the ability to juggle competing priorities while staying detail‑oriented.
• Flawless task management skills, with an eye for detail and quality.
• Experience engaging senior business buyers at every funnel stage over long sales cycles.
• A track record of success participating in field marketing campaigns and working with partners.
• A rigorous, results‑focused process for testing, measuring, and improving programs.
• Comfort using AI tools in your day‑to‑day work, and an eye for new ways they can speed up and sharpen your programs.
• Knowledge of the European markets, and the ability to adapt programs across countries and languages. Additional experience marketing in the Middle East, including KSA and UAE, preferred.
• Excellent communication and writing skills.
• Experience with an email / marketing automation platform.
• Bachelor’s degree preferred.
• Experience working in the SaaS / martech industry is preferred.

This role will be based at our London office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. This role does not qualify for visa support.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.