At a Glance
- Tasks: Lead social media strategy, create campaigns, and manage content across platforms.
- Company: Join Sysco, a leader in foodservice with renowned brands like Brakes and Fresh Direct.
- Benefits: Enjoy remote work flexibility with occasional travel to our London HQ.
- Other info: This is a 6-month fixed-term contract with opportunities for growth.
- Why this job: Be part of a dynamic team driving brand awareness and engagement in a fast-paced environment.
- Qualifications: Experience in social media management and a passion for innovative digital marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
Social Media Manager – 6-month Fixed Term Contract
Reporting to Communications Director, the Social Media Manager will serve as a strategist and internal evangelist on social media, responsible for articulating social media plans and leading and executing their implementation. This position will be responsible for driving social strategy, working alongside and consulting with various cross functional teams across the Sysco Great Britain business.
Sysco operates some of Great Britain’s most well-known and respected foodservice businesses including Brakes, Kff, Medina, Fresh Direct, M&J Seafood, Wild Harvest and Country Choice.
The social media manager will create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, the social media manager will maintain an active social presence and reply to customer inquiries. The social media manager will collaborate with other Sysco GB teams, including communications, marketing, contact centre, HR, legal and our colleague resource groups to align company messages, promotions, and goals.
This role is offering a home-based contract, however occasional travel to the London office, HQ located in Ashford, Kent or regional depots may be required on a monthly basis.
Key Accountabilities:
Develop and implement social media brand strategies, campaigns and plans to build brand/company awareness
Oversee day-to-day management of campaigns and ensure brand consistency
Set targets and timelines for social media programs and key initiatives and manage the social media content and editorial calendar
Maintain and grow existing social networks, including Twitter, LinkedIn, YouTube, Instagram, Facebook, and others
Activation of 3rd party supplier campaigns
Analyse key metrics to measure social media performance and understand effectiveness of penetration and impact of reputation and perceptions
Maintain a process workflow to ensure consistent execution and delivery of social media marketing campaigns, working collaboratively with various internal stakeholders
Monitor social media progress using web analytic tools
Incorporate optimisation strategies, analyse data and research best ways to increase traffic
Benchmark and research competitor and industry leaders in social media
Review success of campaigns and develop ways to improve
Drive engagement with social media influencers
Work with our customer and contact teams to resolve customer issues through social media
Member of the crisis communications team, assist with analysis, drafting/editing messages.
Utilise social media for dissemination of messaging
Create effective, engaging written and visual content for multiple platforms and social networks
Research new media platforms, trends and industry opportunities
You;
The ideal candidate will drive innovation, collaboration and reinforce the use of best practices in today’s ever-changing landscape. They will also have experience launching impactful campaigns that drive true business results. They will use insights and data to develop, launch, test, and report on best-in-class awareness, consideration and conversion-oriented programs.
The candidate will work with other teams across Sysco GB and be responsible for recommending strategies and actions. This person should be deeply knowledgeable across the social media ecosystem, but also in the surrounding digital space as well, in areas like video, data, media, e-commerce, search engine optimization (SEO), mobile and customer behaviour.
Social Media Manager in Swindon employer: Brakes
Sysco Great Britain is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Social Media Manager role. With a focus on employee growth and development, team members are encouraged to drive impactful campaigns while enjoying the flexibility of a home-based contract, complemented by opportunities for occasional travel to our vibrant London HQ in Ashford, Kent. Join us to be part of a respected foodservice leader that values creativity and strategic thinking, offering a platform for meaningful contributions and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Swindon
✨Tip Number 1
Familiarise yourself with Sysco's brands and their unique voices on social media. Understanding how each brand communicates will help you tailor your approach and demonstrate your strategic thinking during the interview.
✨Tip Number 2
Showcase your knowledge of current social media trends and analytics tools. Be prepared to discuss how you've used data to drive successful campaigns in the past, as this will highlight your ability to measure and improve performance.
✨Tip Number 3
Network with professionals in the foodservice industry and engage with Sysco's social media channels. This can provide insights into their culture and values, which you can reference in your discussions to show your genuine interest.
✨Tip Number 4
Prepare examples of past campaigns you've managed, focusing on your role in collaboration with cross-functional teams. Highlighting your teamwork skills will be crucial, as the role involves working closely with various departments.
We think you need these skills to ace Social Media Manager in Swindon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in social media management. Include specific campaigns you've worked on, metrics that demonstrate your success, and any tools or platforms you're proficient in.
Craft a Compelling Cover Letter:In your cover letter, express your passion for social media and how your skills align with the role. Mention specific strategies you would implement at Sysco to enhance their social media presence.
Showcase Your Creativity:Include examples of your previous work, such as links to social media profiles you've managed or campaigns you've created. This will give them a sense of your style and effectiveness.
Research Sysco and Its Brands:Familiarise yourself with Sysco's various brands and their current social media presence. This knowledge will help you tailor your application and demonstrate your understanding of their business.
How to prepare for a job interview at Brakes
✨Showcase Your Social Media Savvy
Make sure to demonstrate your deep understanding of various social media platforms and their unique audiences. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results achieved.
✨Prepare for Collaboration Questions
Since this role involves working with multiple teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your communication skills and ability to align different stakeholders towards a common goal.
✨Bring Data-Driven Insights
The ideal candidate should be comfortable using analytics tools. Prepare to discuss how you've used data to inform your social media strategies, measure campaign success, and optimise future efforts.
✨Stay Updated on Industry Trends
Research current trends in social media and digital marketing. Being knowledgeable about the latest tools, platforms, and best practices will show your passion for the field and your commitment to driving innovation.
