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For Companies At a Glance
- Tasks: Lead social media strategy, create campaigns, and manage content across platforms.
- Company: Join Sysco, a leader in foodservice with renowned brands like Brakes and Fresh Direct.
- Benefits: Enjoy remote work flexibility with occasional travel to our London HQ.
- Why this job: Be part of a dynamic team driving brand awareness and engagement in a fast-paced environment.
- Qualifications: Experience in social media management and a passion for innovative digital marketing strategies.
- Other info: Opportunity to collaborate with various teams and influence company messaging.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Social Media Manager – 6-month Fixed Term Contract
Reporting to Communications Director, the Social Media Manager will serve as a strategist and internal evangelist on social media, responsible for articulating social media plans and leading and executing their implementation. This position will be responsible for driving social strategy, working alongside and consulting with various cross functional teams across the Sysco Great Britain business.
Sysco operates some of Great Britain’s most well-known and respected foodservice businesses including Brakes, Kff, Medina, Fresh Direct, M&J Seafood, Wild Harvest and Country Choice.
The social media manager will create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, the social media manager will maintain an active social presence and reply to customer inquiries. The social media manager will collaborate with other Sysco GB teams, including communications, marketing, contact centre, HR, legal and our colleague resource groups to align company messages, promotions, and goals.
This role is offering a home-based contract, however occasional travel to the London office, HQ located in Ashford, Kent or regional depots may be required on a monthly basis.
Key Accountabilities:
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Develop and implement social media brand strategies, campaigns and plans to build brand/company awareness
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Oversee day-to-day management of campaigns and ensure brand consistency
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Set targets and timelines for social media programs and key initiatives and manage the social media content and editorial calendar
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Maintain and grow existing social networks, including Twitter, LinkedIn, YouTube, Instagram, Facebook, and others
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Activation of 3rd party supplier campaigns
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Analyse key metrics to measure social media performance and understand effectiveness of penetration and impact of reputation and perceptions
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Maintain a process workflow to ensure consistent execution and delivery of social media marketing campaigns, working collaboratively with various internal stakeholders
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Monitor social media progress using web analytic tools
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Incorporate optimisation strategies, analyse data and research best ways to increase traffic
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Benchmark and research competitor and industry leaders in social media
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Review success of campaigns and develop ways to improve
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Drive engagement with social media influencers
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Work with our customer and contact teams to resolve customer issues through social media
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Member of the crisis communications team, assist with analysis, drafting/editing messages.
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Utilise social media for dissemination of messaging
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Create effective, engaging written and visual content for multiple platforms and social networks
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Research new media platforms, trends and industry opportunities
You;
The ideal candidate will drive innovation, collaboration and reinforce the use of best practices in today’s ever-changing landscape. They will also have experience launching impactful campaigns that drive true business results. They will use insights and data to develop, launch, test, and report on best-in-class awareness, consideration and conversion-oriented programs.
The candidate will work with other teams across Sysco GB and be responsible for recommending strategies and actions. This person should be deeply knowledgeable across the social media ecosystem, but also in the surrounding digital space as well, in areas like video, data, media, e-commerce, search engine optimization (SEO), mobile and customer behaviour.
Social Media Manager employer: Brakes
Contact Detail:
Brakes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with Sysco's brand and its various foodservice businesses. Understanding their unique selling points and target audience will help you tailor your social media strategies effectively.
✨Tip Number 2
Stay updated on the latest social media trends and tools. Being knowledgeable about emerging platforms and analytics tools will demonstrate your commitment to innovation and effectiveness in driving engagement.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in social media management. Engaging with others can provide insights into best practices and may even lead to referrals.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed in the past. Highlighting measurable results and your role in driving those outcomes will showcase your ability to deliver impactful social media strategies.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management. Include specific campaigns you've worked on, metrics that demonstrate your success, and any tools or platforms you're proficient in.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills align with the role. Mention specific strategies you would implement at Sysco to enhance their social media presence.
Showcase Your Creativity: Include examples of your previous work, such as links to social media profiles you've managed or campaigns you've created. This will give them a sense of your style and effectiveness.
Research Sysco and Its Brands: Familiarise yourself with Sysco's various brands and their current social media presence. This knowledge will help you tailor your application and demonstrate your understanding of their business.
How to prepare for a job interview at Brakes
✨Showcase Your Social Media Savvy
Make sure to demonstrate your knowledge of various social media platforms and their unique audiences. Be prepared to discuss successful campaigns you've managed in the past, highlighting metrics that showcase your impact.
✨Understand the Brand
Research Sysco Great Britain and its associated brands thoroughly. Familiarise yourself with their current social media presence and be ready to suggest how you could enhance their strategies or address any gaps.
✨Prepare for Collaboration Questions
Since this role involves working with multiple teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you handle differing opinions and ensure alignment on social media initiatives.
✨Be Data-Driven
Highlight your experience with web analytics tools and how you've used data to inform your social media strategies. Prepare to discuss specific metrics you've tracked and how they influenced your campaign decisions.
