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For Companies At a Glance
- Tasks: Drive growth in authentic Italian cuisine by acquiring new customers and supporting sales teams.
- Company: Join a leading company passionate about Italian cuisine and customer relationships.
- Benefits: Competitive salary, company car or allowance, and flexible home-based work.
- Other info: Dynamic role with opportunities for personal growth and collaboration.
- Why this job: Be the expert in Italian cuisine and make a real impact in a fast-growing market.
- Qualifications: Fluent in Italian with sales experience in foodservice or hospitality.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Italian Cuisine Sales Specialist – London and South East
£Competitive – company car or car allowance & home-based contract
This is a specialist sales role focused on delivering incremental growth, new customer acquisition, and share-of-wallet uplift across the authentic Italian cuisine category. Covering London and South East the specialist will act as the go-to expert for authentic Italian cuisine, supporting frontline sales colleagues in identifying and winning relevant opportunities within existing accounts, while also proactively targeting and securing brand new customers where we previously lacked the range to compete.
By combining deep product knowledge with a strong commercial focus, the role will drive penetration of Italian cuisine across existing and new business, helping shape the future of the range and accelerating our credibility and success in this fast-growing category.
What you’ll be doing:
- Proactively research and prospect new business opportunities, maintaining a healthy and dynamic pipeline of potential customers with authentic Italian cuisine needs.
- Support frontline sales colleagues (ASMs, BDMs, YWCs) to identify and win Italian cuisine share-of-wallet opportunities within their customer base.
- Build strong commercial relationships with both new and existing customers to understand their business, menu strategy, and Italian cuisine requirements.
- Develop profitable and relevant propositions tailored to customer needs, leading to customer wins and long-term partnerships.
- Build ledger and own customer relationship directly for outlets within an assigned area.
- Onboard new customers effectively and successfully
- Grow total value of the neighbourhood by increasing share of wallet with existing customers and acquiring new customers through targeted Italian cuisine-led solutions.
- Deliver exceptional customer experiences through tastings, demonstrations, and menu consultation to showcase our Italian range and unlock new opportunities.
- Monitor competitor activity and work proactively to retain business and develop long-term, profitable partnerships with customers.
- Use Salesforce CRM to manage pipeline, track activity, and provide clear visibility of progress across opportunities.
- Collaborate with procurement and category teams to influence future range development based on customer feedback and market trends.
- Represent the Italian cuisine proposition at food shows, team meetings, and engagement events to build internal awareness and momentum.
What we are looking for:
- Fluent Italian speaker
- Strong passion for authentic Italian cuisine, with sound knowledge of key product types and regional trends.
- Demonstrated success in sales, business development, or account management within foodservice, hospitality, or a relevant category.
- Experience using customer insight, menu analysis, and market data to identify and convert opportunities.
- Excellent communication, relationship-building, and influencing skills.
- Self-motivated and proactive, with strong organisational skills and the ability to manage a field-based role across Central London.
- Comfortable working independently as well as collaboratively across cross-functional teams.
- Commercially astute, with the ability to balance short-term wins and long-term customer value.
Sales Specialist (Italian Speaking) employer: Brakes
Contact Detail:
Brakes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Specialist (Italian Speaking)
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This way, when you get that interview, you can show off your knowledge and passion for authentic Italian cuisine, making you stand out as the perfect fit.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even lead to referrals, which can be a game-changer in landing that Sales Specialist role.
✨Tip Number 3
Practice your pitch! Prepare a short, engaging introduction about yourself and your experience in sales and Italian cuisine. This will help you make a great first impression when meeting potential employers or networking contacts.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds, which could tip the scales in your favour when they’re making decisions.
We think you need these skills to ace Sales Specialist (Italian Speaking)
Some tips for your application 🫡
Show Your Passion for Italian Cuisine: When writing your application, let your love for authentic Italian cuisine shine through! Share any relevant experiences or knowledge you have about Italian food, as this will resonate with us and show that you're the right fit for the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your sales experience and how it relates to the Italian cuisine category. We want to see how your skills can help us grow in this niche market, so be specific!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! This ensures that we receive all your details correctly and helps us keep track of your application. Plus, it’s super easy to do!
How to prepare for a job interview at Brakes
✨Know Your Italian Cuisine
Brush up on your knowledge of authentic Italian cuisine before the interview. Be prepared to discuss key product types, regional trends, and how they can influence customer preferences. This will show your passion and expertise, making you a standout candidate.
✨Demonstrate Sales Success
Come armed with specific examples of your past sales achievements. Highlight how you've successfully acquired new customers or increased share-of-wallet in previous roles. Use metrics to quantify your success, as this will resonate well with the interviewers.
✨Build Rapport with Interviewers
Practice your communication and relationship-building skills during the interview. Engage with your interviewers by asking insightful questions about their current challenges in the Italian cuisine market. This shows you're not just interested in the role but also in their business.
✨Familiarise Yourself with Salesforce CRM
Since the role involves using Salesforce CRM, it’s a good idea to familiarise yourself with its features. If you have experience with similar tools, be ready to discuss how you’ve used them to manage pipelines and track sales activities effectively.