At a Glance
- Tasks: Join us as a Marketing Executive to drive our digital and traditional marketing strategies.
- Company: Brakes Scotland is a leading supplier in the food service industry, committed to growth and innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and a range of exciting corporate perks.
- Other info: This is a 14-month maternity cover position, perfect for gaining valuable industry experience.
- Why this job: This role offers hands-on experience in marketing, creativity, and collaboration with diverse teams.
- Qualifications: We seek candidates with digital marketing experience, strong SEO knowledge, and excellent communication skills.
The predicted salary is between 28800 - 43200 £ per year.
Increase your chances of an interview by reading the following overview of this role before making an application.
We are seeking a proactive and digitally-savvy Marketing Executive to join our team on a 14-month fixed-term contract to cover maternity leave. This role is pivotal in delivering Brakes Scotland’s marketing strategy across digital and traditional channels, supporting customer engagement, brand visibility, and regional growth.
What you'll be doing:
- Digital Marketing:
- Manage and optimise Brakes Scotland’s website and SEO performance
- Lead social media prospecting and engagement campaigns
- Execute targeted email marketing campaigns using CRM tools
- Campaigns & Content:
- Plan and deliver integrated marketing campaigns aligned with business objectives
- Develop content for brochures (online and print), social media, and email
- Events & Brand Activation:
- Coordinate Customer Development Days, industry exhibitions and awards submissions
- Support the execution of regional events and promotional activities
- Analytics & Reporting:
- Monitor campaign performance and provide actionable insights
- Track KPIs across digital platforms and report on ROI
- Collaboration:
- Work closely with sales, category, and central marketing teams
- Liaise with external agencies and suppliers as needed
What we are looking for:
- Proven experience in a digital marketing role, ideally within B2B or FMCG sectors
- Strong understanding of SEO, social media, email marketing, and content creation
- Experience using CMS platforms, email marketing tools, and analytics dashboards
- Excellent communication and project management skills
- Creative thinker with a data-driven mindset
- Ability to work independently and manage multiple priorities
Marketing Executive in Motherwell employer: Brakes
Brakes Scotland is an excellent employer that values innovation and collaboration, offering a supportive work culture where creativity thrives. With a competitive salary and a comprehensive benefits package, employees enjoy opportunities for professional growth and development in a dynamic hybrid working environment at our Newhouse Depot. Join us to make a meaningful impact on our marketing strategy while being part of a team that champions customer engagement and brand visibility.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Motherwell
✨Tip Number 1
Familiarise yourself with Brakes Scotland's current marketing strategies and campaigns. Understanding their brand voice and recent initiatives will help you tailor your approach during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your digital marketing skills by preparing examples of successful campaigns you've managed. Be ready to discuss specific metrics and outcomes, as this will highlight your ability to drive results and align with the company's objectives.
✨Tip Number 3
Network with professionals in the B2B and FMCG sectors, especially those who have experience in digital marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare thoughtful questions about the role and the team dynamics at Brakes Scotland. This not only shows your enthusiasm but also helps you assess if the company culture aligns with your values and work style.
We think you need these skills to ace Marketing Executive in Motherwell
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, particularly in B2B or FMCG sectors. Emphasise your skills in SEO, social media management, and email marketing to align with the job requirements.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for marketing and your understanding of Brakes Scotland’s goals. Mention specific examples of past campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Digital Skills:In your application, highlight your proficiency with CMS platforms, email marketing tools, and analytics dashboards. Provide examples of how you've used these tools to drive successful marketing campaigns.
Demonstrate Collaboration Experience:Since the role involves working closely with various teams, include examples of past collaborative projects. Highlight your communication skills and ability to manage multiple priorities effectively.
How to prepare for a job interview at Brakes
✨Showcase Your Digital Savvy
Since the role requires a strong understanding of digital marketing, be prepared to discuss your experience with SEO, social media, and email marketing. Bring examples of successful campaigns you've managed and how they contributed to business objectives.
✨Demonstrate Your Analytical Skills
The company values data-driven decision-making. Be ready to talk about how you've monitored campaign performance in the past, what KPIs you tracked, and how you used analytics to improve future campaigns.
✨Prepare for Collaboration Questions
This role involves working closely with various teams. Think of examples where you've successfully collaborated with sales, category, or external agencies. Highlight your communication skills and ability to manage multiple priorities.
✨Bring Creative Ideas to the Table
As a Marketing Executive, creativity is key. Prepare some innovative ideas for potential campaigns or content that align with the company's brand and objectives. This will show your proactive approach and enthusiasm for the role.
