Area Sales Manager - Framework

Home Based / Field Sales – North Midlands

£Competitive + great bonus, company car or car allowance & home-based contract

Here at Brakes, we have ambitious growth plans. If you are currently working in Field Sales or have the talent to match your ambition to thrive in the largest Food Service sales force and are passionate about building a career in sales, we have an excellent opportunity for a Framework Area Sales Manager.

Framework Area Sales Managers will be expected to manage between 60-80 customers depending on the geographical area. This includes a mix of end user, GPO, and Public Sector business. The main focus will be building strong relationships to unlock growth opportunities.

Key Accountabilities

• Build and leverage strong customer relationships through a natural curiosity in the independent sector.
• Grow and retain customers, delivering profitable volume growth against targets.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Understand competitor activity and proposals, ensuring you offer the best local solutions.
• Work with Framework Partners to onboard new business.
• Act as a brand ambassador for Brakes in your local market.

You should be highly service-focused, putting the customer at the heart of everything you do, providing the best solutions to support and enhance their business. Tenacious and resilient, you’re a self-starter with the drive and determination to succeed, with demonstrable experience of delivering against targets. You will be self-motivated to develop yourself continuously, leveraging various skills & learning opportunities. There is potential to progress into a wide range of commercial roles to develop your career.

You’ll also need to be confident with our modernisation programme and new technology, such as Salesforce (experience not essential but advantageous).

In return, we offer a competitive base salary (DOE), uncapped bonus potential, a home-based contract, company car, additional holiday purchase options, and award-winning products at near cost price.

We seek individuals who will help us improve and who value diversity. We want you to help define our culture—bring your whole self to work. #BelongAtBrakes.

Why Brakes? Our Purpose – Connecting the world to share food, and caring for one another.

With our commitment to ethical sourcing and sustainability, coupled with award-winning products, you will have the strength of the Brakes business supporting you.

Additional Information

At Brakes, everyone is welcome. We focus on potential over CVs and are committed to fostering a diverse, inclusive culture where everyone has a voice and opportunities. We support all applicants and are happy to make adjustments during our recruitment process.

Brakes

As the UK’s largest foodservice supplier, we deliver high-quality fresh and frozen foods from our distribution centres to pubs, restaurants, schools, and care homes. Our 8,000-strong team is dedicated to this vital service, and we are growing!

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