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For Companies At a Glance
- Tasks: Lead and develop a high-performing sales team to drive revenue and customer acquisition.
- Company: Join Braintrust, the innovative AI observability platform transforming how AI behaves in production.
- Benefits: Enjoy medical insurance, flexible time off, daily lunches, and competitive salary with equity.
- Why this job: Shape the future of AI sales in EMEA and make a real impact in a growing market.
- Qualifications: Proven sales leadership in SaaS or AI/ML, with a strong understanding of the EMEA market.
- Other info: Be part of a dynamic team with opportunities for professional growth and development.
The predicted salary is between 80000 - 100000 £ per year.
About The Company
Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it. Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release. Braintrust recently expanded to EMEA and we are looking for our first Sales Director in the region.
As the Regional Sales Director, EMEA, you will lead and scale a geographically distributed sales team focused on driving revenue, strategic pipeline growth, and new customer acquisition. You’ll play a pivotal role in shaping the EMEA sales motion as Braintrust accelerates adoption across enterprise and mid-market customers building AI products. You’ll report to senior leadership and be accountable for territory success, including bookings, forecasting accuracy, team development, and cross-functional collaboration. In your first year, you’ll help define repeatable sales processes, set performance standards, and deepen relationships with strategic AI-driven engineering teams.
What You’ll Do
- Lead and develop a high-performing sales team to consistently achieve bookings and revenue targets across assigned territories.
- Shape and execute regional sales strategy, including territory planning, pipeline management, and deal execution with new and existing accounts.
- Partner with Marketing, Sales Operations, and Customer Success to refine ICPs, streamline outbound motion, and accelerate revenue velocity.
- Own forecasting, performance metrics, and territory health — driving accountability and coaching based on data-driven insights.
- Collaborate with product and GTM leadership to align market feedback with roadmap and competitive positioning.
- Build and scale sales processes that enable predictable growth and strong handoffs across the customer lifecycle.
- Recruit, hire, and enable strong sales talent as the team grows.
Ideal candidate credentials
- Proven sales leadership experience building and managing sales teams in high-growth SaaS or AI/ML-centric software companies.
- Deep understanding of the EMEA market with proven ability to grow business in the region.
- Track record of meeting/exceeding revenue targets, building pipeline, and managing long-cycle enterprise deals.
- Strong skills with pipeline tools and CRM systems.
- Ability to translate technical product value into business outcomes — especially in AI, developer tooling, or engineering platforms.
Benefits include
- Medical, dental, and vision insurance
- Daily lunch, snacks, and beverages
- Flexible time off
- Competitive salary and equity
- AI Stipend
Equal opportunity
Braintrust is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Regional Sales Director, EMEA employer: Braintrust
Contact Detail:
Braintrust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Director, EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Braintrust. A personal introduction can make all the difference in getting your foot in the door.
✨Tip Number 2
Prepare for the interview by researching Braintrust's products and recent developments. Show us that you understand how AI observability works and how it can benefit potential clients. This will help you stand out as a knowledgeable candidate.
✨Tip Number 3
Practice your pitch! As a Regional Sales Director, you'll need to sell not just the product but also yourself. Rehearse how you would present your experience and vision for the role, focusing on how you can drive revenue and growth in the EMEA region.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining the Braintrust team directly.
We think you need these skills to ace Regional Sales Director, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Director, EMEA. Highlight your sales leadership experience and any specific achievements in high-growth SaaS or AI/ML companies. We want to see how you can drive revenue and build teams!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Braintrust and how your skills align with our mission. Don’t forget to mention your understanding of the EMEA market and your approach to building relationships with strategic teams.
Showcase Your Data-Driven Mindset: Since you'll be owning forecasting and performance metrics, make sure to highlight your experience with data-driven insights in your application. We love candidates who can translate numbers into actionable strategies that lead to success!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you in front of the right people. Plus, it shows you’re keen on joining our team at Braintrust!
How to prepare for a job interview at Braintrust
✨Know Your Numbers
As a Regional Sales Director, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your past performance in terms of revenue growth, pipeline management, and forecasting accuracy. Bring specific examples that showcase how you've driven results in previous roles.
✨Understand the EMEA Market
Familiarise yourself with the nuances of the EMEA market. Research key players, trends, and challenges in the AI and SaaS sectors. This knowledge will not only impress your interviewers but also help you articulate how you can drive growth in this region.
✨Showcase Team Leadership Skills
Highlight your experience in building and managing high-performing sales teams. Prepare to discuss your leadership style, how you motivate your team, and any successful strategies you've implemented to achieve targets. Real-life examples will make your case stronger.
✨Align with Company Vision
Braintrust is all about AI observability and improving AI products. Make sure you understand their mission and values. Be ready to explain how your vision aligns with theirs and how you can contribute to shaping the sales strategy for their innovative platform.