At a Glance
- Tasks: Lead a dynamic sales team to drive revenue and shape the EMEA sales strategy.
- Company: Join Braintrust, the innovative AI observability platform transforming how teams build AI products.
- Benefits: Enjoy competitive salary, flexible time off, and health benefits including medical and dental.
- Other info: Join a diverse team committed to equal opportunity and professional growth.
- Why this job: Be at the forefront of AI sales in a rapidly growing market with real impact.
- Qualifications: Proven sales leadership in SaaS or AI/ML, with a strong grasp of the EMEA market.
The predicted salary is between 80000 - 100000 £ per year.
About the company
Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it. Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release. Braintrust recently expanded to EMEA and we're looking for our first Sales Director in the region.
As the Regional Sales Director, EMEA, you will lead and scale a geographically distributed sales team focused on driving revenue, strategic pipeline growth, and new customer acquisition. You’ll play a pivotal role in shaping the EMEA sales motion as Braintrust accelerates adoption across enterprise and mid-market customers building AI products. You’ll report to senior leadership and be accountable for territory success, including bookings, forecasting accuracy, team development, and cross-functional collaboration. In your first year, you’ll help define repeatable sales processes, set performance standards, and deepen relationships with strategic AI-driven engineering teams.
What You’ll Do
- Lead and develop a high-performing sales team to consistently achieve bookings and revenue targets across assigned territories.
- Shape and execute regional sales strategy, including territory planning, pipeline management, and deal execution with new and existing accounts.
- Partner with Marketing, Sales Operations, and Customer Success to refine ICPs, streamline outbound motion, and accelerate revenue velocity.
- Own forecasting, performance metrics, and territory health — driving accountability and coaching based on data-driven insights.
- Collaborate with product and GTM leadership to align market feedback with roadmap and competitive positioning.
- Build and scale sales processes that enable predictable growth and strong handoffs across the customer lifecycle.
- Recruit, hire, and enable strong sales talent as the team grows.
Ideal candidate credentials
- Proven sales leadership experience building and managing sales teams in high-growth SaaS or AI/ML-centric software companies.
- Deep understanding of the EMEA market with proven ability to grow business in the region.
- Track record of meeting/exceeding revenue targets, building pipeline, and managing long-cycle enterprise deals.
- Strong skills with pipeline tools and CRM systems.
- Ability to translate technical product value into business outcomes — especially in AI, developer tooling, or engineering platforms.
Benefits include
- Medical, dental, and vision insurance
- Daily lunch, snacks, and beverages
- Flexible time off
- Competitive salary and equity
- AI Stipend
Equal opportunity
Braintrust is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Remote Regional Sales Director, EMEA in Edinburgh employer: Braintrust
Braintrust is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Remote Regional Sales Director role in EMEA. With a focus on employee growth, you will have the opportunity to lead a high-performing sales team while benefiting from competitive salaries, flexible time off, and comprehensive health insurance. The company's commitment to innovation in AI observability, combined with its collaborative environment, makes it an ideal place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Regional Sales Director, EMEA in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Braintrust. A personal introduction can make all the difference when you're aiming for that Regional Sales Director role.
✨Tip Number 2
Prepare for the interview by diving deep into Braintrust's products and their impact on AI observability. Show us you understand how to translate technical value into business outcomes — it’s key for this role!
✨Tip Number 3
Practice your pitch! As a sales leader, you’ll need to demonstrate your ability to shape and execute a regional sales strategy. Be ready to discuss your past successes and how you plan to replicate them at Braintrust.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Remote Regional Sales Director, EMEA in Edinburgh
Some tips for your application 🫡
Show Your Sales Savvy:When you're writing your application, make sure to highlight your sales leadership experience. We want to see how you've built and managed teams in high-growth environments, especially in SaaS or AI/ML. Share specific examples of how you've met or exceeded revenue targets!
Know Your EMEA Market:Demonstrate your understanding of the EMEA market in your application. We’re looking for someone who can grow business in this region, so mention any relevant experience or insights you have about the market dynamics and customer needs.
Be Data-Driven:Since we value data-driven insights, include any metrics or performance indicators that showcase your success in previous roles. Whether it’s pipeline growth or forecasting accuracy, we want to see how you’ve used data to drive results.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at Braintrust!
How to prepare for a job interview at Braintrust
✨Know Your Numbers
As a Regional Sales Director, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your past performance in terms of revenue targets, pipeline growth, and forecasting accuracy. Bring specific examples that showcase how you've driven results in previous roles.
✨Understand the EMEA Market
Familiarise yourself with the nuances of the EMEA market. Research key players, trends, and challenges in the AI and SaaS sectors. This knowledge will not only impress your interviewers but also help you articulate how you can effectively lead a sales team in this region.
✨Showcase Team Leadership Skills
Highlight your experience in building and managing high-performing sales teams. Prepare to discuss your leadership style, how you motivate your team, and any successful strategies you've implemented to achieve bookings and revenue targets. Real-life examples will make your case stronger.
✨Align with Company Vision
Braintrust is all about AI observability and improving AI products. Make sure you understand their mission and how your role as a Sales Director fits into that vision. Be ready to discuss how you can contribute to shaping the sales strategy and driving customer acquisition in line with their goals.
