At a Glance
- Tasks: Lead and develop a high-performing sales team to drive revenue and customer acquisition.
- Company: Join Braintrust, the innovative AI observability platform transforming how teams build AI products.
- Benefits: Enjoy competitive salary, flexible time off, and health benefits including medical, dental, and vision insurance.
- Other info: Be part of an equal opportunity employer that values diversity and inclusion.
- Why this job: Shape the future of AI sales in EMEA and make a real impact in a growing market.
- Qualifications: Proven sales leadership in SaaS or AI/ML, with a strong understanding of the EMEA market.
The predicted salary is between 80000 - 100000 £ per year.
About the company
Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it. Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release. Braintrust recently expanded to EMEA and we're looking for our first Sales Director in the region.
As the Regional Sales Director, EMEA, you will lead and scale a geographically distributed sales team focused on driving revenue, strategic pipeline growth, and new customer acquisition. You’ll play a pivotal role in shaping the EMEA sales motion as Braintrust accelerates adoption across enterprise and mid-market customers building AI products. You’ll report to senior leadership and be accountable for territory success, including bookings, forecasting accuracy, team development, and cross-functional collaboration. In your first year, you’ll help define repeatable sales processes, set performance standards, and deepen relationships with strategic AI-driven engineering teams.
What You’ll Do
- Lead and develop a high-performing sales team to consistently achieve bookings and revenue targets across assigned territories.
- Shape and execute regional sales strategy, including territory planning, pipeline management, and deal execution with new and existing accounts.
- Partner with Marketing, Sales Operations, and Customer Success to refine ICPs, streamline outbound motion, and accelerate revenue velocity.
- Own forecasting, performance metrics, and territory health — driving accountability and coaching based on data-driven insights.
- Collaborate with product and GTM leadership to align market feedback with roadmap and competitive positioning.
- Build and scale sales processes that enable predictable growth and strong handoffs across the customer lifecycle.
- Recruit, hire, and enable strong sales talent as the team grows.
Ideal candidate credentials
- Proven sales leadership experience building and managing sales teams in high-growth SaaS or AI/ML-centric software companies.
- Deep understanding of the EMEA market with proven ability to grow business in the region.
- Track record of meeting/exceeding revenue targets, building pipeline, and managing long-cycle enterprise deals.
- Strong skills with pipeline tools and CRM systems.
- Ability to translate technical product value into business outcomes — especially in AI, developer tooling, or engineering platforms.
Benefits include
- Medical, dental, and vision insurance
- Daily lunch, snacks, and beverages
- Flexible time off
- Competitive salary and equity
- AI Stipend
Equal opportunity
Braintrust is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Remote Regional Sales Director, EMEA in Cardiff employer: Braintrust
Braintrust is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving AI landscape. As a Remote Regional Sales Director in EMEA, you will benefit from flexible working arrangements, competitive compensation, and a strong focus on employee growth through continuous learning and development opportunities. Join a team that values diversity and inclusion, while making a significant impact on the future of AI observability.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Regional Sales Director, EMEA in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Braintrust. A personal introduction can make all the difference in getting noticed.
✨Tip Number 2
Prepare for the interview by researching Braintrust's products and their impact on AI observability. Show us you understand the market and how you can contribute to their growth in EMEA.
✨Tip Number 3
Practice your pitch! Be ready to discuss your sales strategies and how you've successfully led teams in the past. We want to hear about your achievements and how you can replicate that success at Braintrust.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows you're serious about joining the team.
We think you need these skills to ace Remote Regional Sales Director, EMEA in Cardiff
Some tips for your application 🫡
Show Your Sales Savvy:When you're writing your application, make sure to highlight your sales leadership experience. We want to see how you've built and managed teams in high-growth environments, especially in SaaS or AI/ML. Share specific examples of how you've met or exceeded revenue targets!
Know the EMEA Market:Demonstrate your understanding of the EMEA market in your application. We’re looking for someone who can grow business in this region, so mention any relevant experience or insights you have about the market dynamics and customer needs.
Be Data-Driven:We love a candidate who can back up their claims with data! In your application, talk about how you've used performance metrics and forecasting in your previous roles. This shows us that you can drive accountability and make informed decisions.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who take that extra step to connect with us directly.
How to prepare for a job interview at Braintrust
✨Know Your Stuff
Before the interview, dive deep into Braintrust's AI observability platform. Understand how it works and its impact on businesses. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth in the EMEA market.
✨Showcase Your Leadership Skills
As a Regional Sales Director, you'll need to demonstrate your ability to lead and develop a sales team. Prepare examples of how you've successfully built teams, met revenue targets, and managed long-cycle enterprise deals in previous roles. Highlight your strategic thinking and data-driven decision-making.
✨Understand the Market
Familiarise yourself with the EMEA market landscape, especially in the SaaS and AI/ML sectors. Be prepared to discuss trends, challenges, and opportunities in the region. This will show that you’re not just a fit for the role but also have a vision for driving growth.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about Braintrust’s sales strategy, team dynamics, and future goals. This shows your genuine interest in the company and helps you assess if it's the right fit for you too.
