At a Glance
- Tasks: Execute creative B2B marketing campaigns and develop our brand voice.
- Company: Join Brainpool AI, a pioneering UK AI services company transforming the market.
- Benefits: Remote-first culture, competitive salary, equity options, and access to cutting-edge AI tools.
- Other info: Collaborate with top AI talent and contribute fresh ideas in a dynamic environment.
- Why this job: Make a real impact in a fast-growing AI company with a clear career path.
- Qualifications: 2+ years in B2B marketing, strong writing skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
About Brainpool AI
Brainpool AI is one of the UK's pioneering AI services companies, operating since 2017. We deliver bespoke AI solutions for mid-market enterprises through our Cortex agentic platform, backed by a network of 500+ AI specialists from top institutions. Our mission is to give clients the ability to extract real value from productised AI with complete freedom from vendor lock-in, a clear path to ongoing accuracy improvement, and the adaptability to keep pace with a fast-changing market.
This year we're transforming from bespoke consulting into a scalable platform business - fully funded with VC backing and committed to at least doubling Brainpool AI’s revenue in the next trading year - and we need a Marketing Executive to help drive this evolution. You'll get hands-on experience shaping how we take our Cortex agentic platform to market and contribute to real growth across sectors.
The Role
We're looking for a creative and proactive Marketing Executive to join our B2B marketing function during an exciting growth phase. This is a hands-on role where you'll execute campaigns across multiple channels, help develop our brand voice, and contribute ideas that actually get tested and shipped. You won't be making the tea - you'll be making things happen. You'll work closely with the CPO and broader leadership team, with real autonomy to bring fresh thinking and grow fast. And there’s a clear, merit-based career path on offer: Marketing Executive → Senior Marketing Executive → Head of Marketing → CMO.
Key Responsibilities
- Campaign Execution: Plan and deliver B2B marketing campaigns across email, social (especially LinkedIn) and content channels that support our platform growth and sales pipeline.
- Sales Alignment: Coordinate closely with the sales team to ensure channel activity and funnel stages are aligned, so marketing-generated leads convert smoothly into pipeline.
- Content Creation: Write compelling copy and create assets - from LinkedIn posts and thought leadership pieces, blog articles to case studies and campaign emails - that tell the Brainpool story in a way that cuts through.
- Lead Generation Support: Assist in designing and executing outbound and inbound campaigns targeting decision-makers in sectors including professional services, environmental consultancies, testing, inspection and certification and others.
- Performance Tracking: Monitor campaign performance, report on key metrics, and suggest improvements based on what the data shows.
- Brand Consistency: Help define, maintain and strengthen the Brainpool AI brand across all channels - including articulating our mission, values and brand playbook.
- Brainpool Network Engagement: Support in engaging our Brainpool network of 500+ AI experts.
- Cross-Team Collaboration: Work with sales, product, and delivery teams to align marketing activity with what's happening across the business.
What We're Looking For
- Experience: 2+ years executing B2B marketing campaigns, ideally within tech, SaaS, or professional services.
- Creative Flair: You bring fresh ideas and aren't afraid to suggest something unexpected.
- Strong Writer: You write clearly and engagingly, and you can adapt your tone for different audiences and channels.
- Proactive: You don't wait to be told what to do next. You spot opportunities, flag ideas, and move quickly.
- Data-Aware: You're comfortable tracking campaign metrics and drawing basic insights from performance data.
- Curious About AI: You don't need to be technical, but you're genuinely interested in AI and enthusiastic about translating complex ideas into clear, compelling messages.
What We Offer
- A genuine opportunity to grow your marketing career at a fast-moving AI company.
- Access to cutting-edge AI tools to supercharge your campaigns.
- Remote-first culture with real flexibility.
- Competitive salary and equity options.
- Work alongside top-level AI talent from top institutions.
- A team that will invest in your development and take your ideas seriously.
How to Apply
Send your CV and a brief cover note explaining why you're excited about this role. Examples of campaigns you've contributed to and results you helped achieve are very welcome.
Marketing Executive in Aberdeen employer: Brainpool AI
Brainpool AI is an exceptional employer, offering a dynamic and innovative work environment where creativity and proactivity are highly valued. As a Marketing Executive, you'll have the unique opportunity to shape marketing strategies for cutting-edge AI solutions while collaborating with top-tier talent from prestigious institutions. With a remote-first culture, competitive salary, and clear pathways for career advancement, Brainpool AI is committed to fostering your professional growth in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Aberdeen
✨Tip Number 1
Get to know the company inside out! Research Brainpool AI's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, engage with their posts, and ask insightful questions. This can give you insider info and might even get you a referral!
✨Tip Number 3
Prepare for the interview by thinking of creative marketing ideas that could work for Brainpool AI. Bring these to the table during your chat to demonstrate your proactive mindset and creative flair.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement about the role can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Marketing Executive in Aberdeen
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can bring fresh ideas to the table, so don’t hold back on showcasing your unique approach to marketing.
Tailor Your CV and Cover Note:Make sure your CV and cover note are tailored specifically for this role. Highlight your experience with B2B marketing campaigns and any relevant achievements that align with what we're looking for at Brainpool AI.
Be Clear and Engaging:As a strong writer, your application should reflect your ability to communicate clearly and engagingly. Use a tone that matches our brand voice and shows us you can adapt your writing for different audiences.
Share Your Passion for AI:We love candidates who are genuinely curious about AI! In your cover note, share why you're excited about working in this field and how you can help translate complex ideas into compelling messages for our audience.
How to prepare for a job interview at Brainpool AI
✨Know Your Stuff
Before the interview, dive deep into Brainpool AI's mission and values. Familiarise yourself with their Cortex agentic platform and how it stands out in the AI market. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
As a Marketing Executive, creativity is key! Prepare examples of past campaigns you've executed that demonstrate your innovative thinking. Be ready to discuss how you can bring fresh ideas to Brainpool AI and make B2B marketing exciting.
✨Be Data-Driven
Since the role involves tracking campaign performance, come prepared with insights from your previous experiences. Discuss how you've used data to inform your marketing strategies and suggest improvements. This will highlight your analytical skills and proactive approach.
✨Engage with AI Enthusiasm
Even if you're not a tech expert, show your curiosity about AI. Share any relevant experiences or projects that reflect your interest in the field. This will resonate well with the team and demonstrate that you're eager to learn and grow within the industry.
