At a Glance
- Tasks: Lead creative strategy for influencer marketing and shape brand identity.
- Company: Join Brainlabs, a pioneering media agency redefining influencer marketing.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Make a real impact in a fast-growing team and define the future of influencer marketing.
- Qualifications: Strong creative vision, experience in influencer marketing, and excellent communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Brainlabs is the media agency built to answer one question: what's actually driving profit?
Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency.
Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.
What's the role
Brainlabs Influencer is at an inflection point - growing fast, winning bigger briefs, and ready to make a serious statement about what great influencer marketing looks like.
The Partner of Influencer Creative Strategy is the person who shapes what that statement is.
This is a senior, cross-functional role that owns two things simultaneously: the creative quality of our new business responses and the creative identity of Brainlabs Influencer as a brand.
It is a rare opportunity to define a practice's voice from the inside, working alongside some of the sharpest commercial minds in the industry.
- What you do
- Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.
- Define and drive the Brainlabs Influencer brand identity — articulating who we are, what we stand for, and what makes our creative approach distinct in the market.
- Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.
- Think beyond social executions: champion community-led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.
- Write compelling creative briefs, develop pitch decks, playbooks, and client-facing materials to a standard that sets the team apart.
- Coach and elevate the broader influencer team's creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.
- Own the creative narrative through the full pitch process, from first brief to the room itself
- Supervise the team's day-to-day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest-impact work.
- Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.
- Flex across influencer-first and media-first briefs, adapting tone of voice and creative approach depending on the needs of the response.
- Integrate AI tools into the creative process, from ideation to content production, and help the team do the same.
Who you are
- You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting - and you're not afraid to push for it.
- You can move between big-picture brand thinking and hands-on craft: writing a brief, shaping a deck, or steering a pitch without needing to be coaxed into the detail.
- You're energised by building something from scratch - defining an identity, establishing a way of working, leaving a mark on how a team thinks.
- You bring out the best in people around you: your feedback is specific, your standards are high, and you make the team feel capable of more than they thought.
- You're as comfortable in a new business pitch as you are in a client workshop — you read the room, land the idea, and move things forward.
- You think in platforms and communities, not just posts - you're always asking how a campaign can become something people actually want to be part of.
- How you succeed
• You live our culture code every day!
- New business pitches are won with a strong creative point of view at their centre.
- Brainlabs Influencer's brand identity is clear, consistent, and recognisable in market.
- The influencer team's creative output improves visibly through your coaching and standard-setting.
- Creative ideas are grounded in measurable outcomes and built to be tested and iterated.
- Senior client relationships are strong and you are seen as a trusted creative voice.
- AI tools are embedded into the team's creative workflow in a way that accelerates quality, not just speed.
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you.
We also want to ensure that this position is the best fit for both you and us.
Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team.
The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships.
If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs.
Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
Partner, Influencer Creative Strategy employer: Brainlabs
At Brainlabs, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. As an Associate Director in our Influencer team, you'll benefit from a supportive environment that encourages professional growth, collaboration, and the opportunity to work with some of the world's biggest brands. With a commitment to employee development and a focus on delivering exceptional results, Brainlabs offers a unique chance to make a meaningful impact while enjoying a dynamic office-centric culture in a location that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Partner, Influencer Creative Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brainlabs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brainlabs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brainlabs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brainlabs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Partner, Influencer Creative Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brainlabs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brainlabs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brainlabs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brainlabs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brainlabs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brainlabs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
