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For Companies At a Glance
- Tasks: Lead and deliver innovative influencer campaigns while optimising client relationships.
- Company: Join Brainlabs, a culture-first media agency on a mission to be the best in the industry.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a collaborative team that values creativity and continuous learning.
- Qualifications: 8+ years in influencer marketing with strong leadership and communication skills required.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 48000 - 72000 £ per year.
Overview
Brainlabs is a high-performance media agency on a mission to become the world\’s biggest and best independent media agency. This is a Director, Influencer role based in London. We plan and buy media that delivers profitable and sustained business impact, and our formula is superteams of Brainlabbers, fueled by data and enabled by technology. Brainlabs is culture-first, with a Culture Code focused on continuous development and collaboration.
Location: London | Classification: Full Time
Responsibilities
- Using your deep-practice knowledge you will use your decision making latitude and work independently to ensure seamless delivery of highly successful Influencer campaigns
- You’ll effectively track and optimise Influencer programs and campaigns ensuring high-impact returns for clients
- You’ll strategically lead and develop the client roadmap so that our offering is continually developing
- You’ll own senior stakeholder relationships and be the most senior point of escalation for clients, ensuring work is delivered to the highest standard and on time. You’ll have regular facetime with the Clients to drive strategically led senior client agency partnerships
- Lead ADs with the development of client growth strategies to drive repeat business and convert all new clients into an ongoing relationship. Where a Client has a multi-brand portfolio, you’ll drive new business opportunities therein.
- You’ll actively identify and lead opportunities for upsell with existing BL Clients. Champion of Influencer product across BL working with other product, planning and new business areas
- Leadership of a POD, coaching and guiding and developing them to succeed. Identifying and unblocking team challenges with improvements in process
- Responsible for efficient resource planning and management, org structure construction and maintenance in line with Client scopes
Qualifications
- Strong Influencer delivery knowledge and 8+ years of experience
- Multi-disciplinary marketing experience (paid social, creative, PR)
- Proven experience managing direct reports, coaching and guiding them to succeed
- Demonstrable success in creating and delivering high performing influencer marketing campaigns and working through creativity, relationship building, processes and technology adoption/development
- Developing an understanding about how other BL channels work and how Influencer can collaborate with them
- A natural problem solver who enjoys providing solutions for clients
- A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning
- Passionate about growing the knowledge of those around you – constantly looking at ways to develop your team, by identifying training needs and process improvements
- Excellent presentation skills and strong data analysis and reporting skills
- Strong attention to detail, methodical and process orientated
What success looks like
- You will live our culture code every day
- Effective campaign creation and delivery metrics
- Internal targets/metrics on technology adoption and process optimisation met
- Client satisfaction targets being met (internal & external)
- Hit our profitability targets across all new agreed SOWs
- Growth of Client business (upsell, repeat & new business within multi-brand portfolio)
- Increased awareness of influencer capabilities and cross-sell with BL Clients
- Forecast accuracy with all commercial targets met
- Learning certifications created and met across the practice
- Team retention and high morale
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. You will participate in a comprehensive interview process that includes skills interviews with our team. The goal is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
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Director, Influencer employer: Brainlabs
Contact Detail:
Brainlabs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Influencer
✨Tip Number 1
Familiarise yourself with The Brainlabs Culture Code. Understanding their values and principles will help you align your approach during interviews and discussions, showcasing that you're a great fit for their culture-first environment.
✨Tip Number 2
Prepare to discuss your previous experience in influencer marketing in detail. Be ready to share specific examples of successful campaigns you've led, focusing on how you measured success and optimised performance.
✨Tip Number 3
Highlight your leadership skills and experience in coaching teams. Brainlabs values the development of its employees, so be prepared to discuss how you've successfully guided your team members in the past.
✨Tip Number 4
Showcase your ability to build strong client relationships. Prepare examples of how you've managed senior stakeholders and driven strategic partnerships, as this is crucial for the Director, Influencer role.
We think you need these skills to ace Director, Influencer
Some tips for your application 🫡
Understand the Culture Code: Before applying, take the time to read and understand The Brainlabs Culture Code. Reflect on how your values align with theirs and be prepared to discuss this in your application.
Tailor Your CV: Make sure your CV highlights your relevant experience in influencer marketing and multi-disciplinary marketing. Use specific examples of successful campaigns you've led and the impact they had.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your skills but also demonstrates your passion for influencer marketing. Mention how you can contribute to Brainlabs' mission and culture.
Showcase Your Problem-Solving Skills: In your application, provide examples of how you've solved challenges in previous roles. Highlight your ability to think creatively and strategically, as this is crucial for the Director, Influencer position.
How to prepare for a job interview at Brainlabs
✨Understand the Culture Code
Before your interview, make sure to read and understand The Brainlabs Culture Code. This will not only help you align your values with theirs but also allow you to demonstrate how you embody these principles during the conversation.
✨Showcase Your Influencer Experience
Prepare specific examples of successful influencer campaigns you've led. Be ready to discuss the strategies you employed, the challenges you faced, and how you measured success. This will highlight your deep-practice knowledge and experience.
✨Demonstrate Leadership Skills
As a Director, you'll be expected to lead and develop teams. Share instances where you've successfully coached or guided team members, and explain how you approach problem-solving and resource management in a leadership role.
✨Engage with Data
Since data analysis is crucial for this role, come prepared to discuss how you've used data to inform your decisions in past campaigns. Highlight your analytical skills and how they contributed to achieving high-impact returns for clients.
