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- Tasks: Lead and deliver innovative influencer campaigns while optimising client relationships.
- Company: Join Brainlabs, a culture-first media agency on a mission to be the best in the industry.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a collaborative team that values creativity and continuous learning.
- Qualifications: 8+ years in influencer marketing with strong leadership and communication skills required.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 48000 - 72000 £ per year.
We are Brainlabs, the High-Performance media agency, on a mission to become the world\’s biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
So you’re interested in becoming a Director, Influencer? Let\’s dive into what that means:
Classification: Full Time
Reporting to: Head of Practice, Influencer
Location: London
As an Influencer practitioner you’ll help to shape and then deliver solutions for clients. You will define the objectives of the work, and then measure the success/impact, in line with overall campaign objectives and wider client-centric KPIs. You will also generate and promote innovative new concepts to the client applying our test and learn approach and share successes across the practice. You will be responsible for the commercial scope of works in your client grouping, the profitability margin and revenue target for cross sell and repeat for your client portfolio. You’ll adopt technology to advance delivery and augment the practice capabilities through process optimisation.
In this role you will:
- Using your deep-practice knowledge you will use your decision making latitude and work independently to ensure seamless delivery of highly successful Influencer campaigns
- You’ll effectively track and optimise Influencer programmes and campaigns ensuring high-impact returns for clients
- You’ll strategically lead and develop the client roadmap so that our offering is continually developing
- You’ll own senior stakeholder relationships and be the most senior point of escalation for clients, ensuring work is delivered to the highest standard and on time. You’ll have regular facetime with the Clients to drive strategically led senior client agency partnerships
- Lead ADs with the development of client growth strategies to drive repeat business and convert all new clients into an ongoing relationship. Where a Client has a multi-brand portfolio, you’ll drive new business opportunities therein.
- You’ll actively identify and lead opportunities for upsell with existing BL Clients. Champion of Influencer product across BL working with other product, planning and new business areas
- Leadership of a POD, coaching and guiding and developing them to succeed. Identifying and unblocking team challenges with improvements in process
- Responsible for efficient resource planning and management, org structure construction and maintenance in line with Client scopes
We’re looking for someone who:
- Strong Influencer delivery knowledge and 8+ years of experience
- Multi-disciplinary marketing experience (paid social, creative, PR)
- Proven experience managing direct reports, coaching and guiding them to succeed
- Demonstrable success in creating and delivering high performing influencer marketing campaigns and working through creativity, relationship building, processes and technology adoption/development.
- Developing an understanding about how other BL channels work and how Influencer can collaborate with them.
- A natural problem solver who enjoys providing solutions for clients.
- A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning.
- Passionate about growing the knowledge of those around you – Constantly looking at ways to develop your team, by identifying training needs and process improvements
- Excellent presentation skills and strong data analysis and reporting skills.
- Strong attention to detail, methodical and process orientated.
And this is what success looks like in the role:
- You will live our culture code every day!
- Effective campaign creation and delivery metrics
- Internal targets/metrics on technology adoption and process optimisation met
- Client satisfaction targets being met (internal & external)
- Hit our profitability targets across all new agreed SOWs
- Growth of Client business (upsell, repeat & new business within multi-brand portfolio)
- Increased awareness of influencer capabilities and cross-sell with BL Clients
- Forecast accuracy with all commercial targets met
- Learning certifications created and met across the practice
- Team retention and high morale
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area. #J-18808-Ljbffr
Director, Influencer employer: Brainlabs
Contact Detail:
Brainlabs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Influencer
✨Tip Number 1
Familiarise yourself with The Brainlabs Culture Code. Understanding their values and principles will help you align your approach during interviews and discussions, showcasing that you're a great fit for their culture-first environment.
✨Tip Number 2
Prepare to discuss your previous experience in influencer marketing in detail. Be ready to share specific examples of successful campaigns you've led, focusing on how you measured success and optimised performance.
✨Tip Number 3
Highlight your leadership skills and experience in coaching teams. Brainlabs values the development of its employees, so be prepared to discuss how you've successfully guided your team members in the past.
✨Tip Number 4
Showcase your ability to build strong client relationships. Prepare examples of how you've managed senior stakeholders and driven strategic partnerships, as this is crucial for the Director, Influencer role.
We think you need these skills to ace Director, Influencer
Some tips for your application 🫡
Understand the Culture Code: Before applying, take the time to read and understand The Brainlabs Culture Code. Reflect on how your values align with theirs and be prepared to discuss this in your application.
Tailor Your CV: Make sure your CV highlights your relevant experience in influencer marketing and multi-disciplinary marketing. Use specific examples of successful campaigns you've led and the impact they had.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your skills but also demonstrates your passion for influencer marketing. Mention how you can contribute to Brainlabs' mission and culture.
Showcase Your Problem-Solving Skills: In your application, provide examples of how you've solved challenges in previous roles. Highlight your ability to think creatively and strategically, as this is crucial for the Director, Influencer position.
How to prepare for a job interview at Brainlabs
✨Understand the Culture Code
Before your interview, make sure to read and understand The Brainlabs Culture Code. This will not only help you align your values with theirs but also allow you to demonstrate how you embody these principles during the conversation.
✨Showcase Your Influencer Experience
Prepare specific examples of successful influencer campaigns you've led. Be ready to discuss the strategies you employed, the challenges you faced, and how you measured success. This will highlight your deep-practice knowledge and experience.
✨Demonstrate Leadership Skills
As a Director, you'll be expected to lead and develop teams. Share instances where you've successfully coached or guided team members, and explain how you approach problem-solving and resource management in a leadership role.
✨Engage with Data
Since data analysis is crucial for this role, come prepared to discuss how you've used data to inform your decisions in past campaigns. Highlight your analytical skills and how they contributed to achieving high-impact returns for clients.
