Overview
In this role you will shape and lead challenger data strategies for a portfolio of clients, driving measurable growth through data, analysis and insight. You’ll work within Brainlabs’ growing Data Strategy community to craft mid-term plans that align with clients’ growth ambitions and media strategy. You’ll translate data into actionable guidance that improves brand performance and media effectiveness, while championing data-driven transformation across planning and activation. This is an opportunity to influence client outcomes at scale, collaborate with cross-functional teams, and contribute to Brainlabs’ data strategy capability and reputation.
Responsibilities
- Diagnose data challenges and set the overarching strategic vision for key clients
- Drive adoption of AdTech, MarTech, and Brainlabs proprietary Tech for clients
- Create first party data (1PD) strategies and enable access for media execution
- Provide data leadership in pitches, overseeing data and technology across planning and activation
- Contribute to growth and direction of the Data Strategy and wider strategy and planning teams
Key requirements
- Considerable experience delivering data strategies for leading clients within a market or across regions
- Proven ability to translate data into marketing and media effectiveness
- Strong storytelling skills to turn data into actionable insights
- Keen interest in growing and coaching others (knowledge builder)
- Innovative thinker capable of delivering challenger strategies
- Storytelling
- Coaching/mentoring
- Innovativeness
- AdTech and MarTech adoption
- First party data strategy development
- Data-driven decision making
Data and Strategy Director employer: Brainlabs Digital
Brainlabs is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. With a strong emphasis on employee growth, the company offers numerous opportunities for professional development and collaboration within a dynamic team of over 1000 Brainlabbers. Located in a supportive office environment, Brainlabs encourages a healthy work-life balance while empowering its employees to drive impactful influencer campaigns for some of the world's biggest brands.
