SEO Copywriter United Kingdom in London

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. Brainlabs has always been a culture-first company, with a set of shared principles, philosophies and values documented in The Brainlabs Handbook, which has evolved into The Brainlabs Culture Code. This Culture Code consists of 12 codes that define what it means to be a Brainlabber, focusing on continuous development and creating a proud company culture.

As a Copywriter in our SEO team, you will be responsible for crafting high-quality content across various formats—website copy, blog articles, product descriptions, and more—for multiple clients. You will need to quickly adapt your tone and messaging to match each brand's voice and appeal to different target audiences, particularly in the pet care and home improvement sectors.

What you do:

• Write clear, engaging, and persuasive content tailored to specific client goals and brand guidelines.
• Interpret SEO content briefs from our SEO associates and specialists.
• Collaborate with our SEO specialists and managers to deliver brand-ready content.
• Edit and proofread copy to ensure quality, clarity, and consistency.
• Adapt writing style for various formats (e.g. commercial copy, help and advice).
• Stay current with content marketing trends and copywriting best practices.

Who you are:

• 2+ years of professional copywriting experience, preferably in an agency or multi-client environment.
• Portfolio showcasing strong writing across multiple content types and industries.
• Previous experience writing for pet care and/or home improvement brands is a strong plus.
• Excellent command of grammar, punctuation, and style.
• Ability to balance creativity with strategy and SEO best practices.
• Strong time management skills and ability to handle multiple deadlines.
• Self-motivated, detail-oriented, and open to feedback.

How you succeed:

• Understands the Client's Voice and Objectives: Accurately captures each client's brand tone, messaging, and business goals across all required content formats.
• Delivers High-Quality, On-Brand Copy Consistently: Writes compelling, error-free copy that aligns with SEO goals and meets or exceeds client expectations.
• Collaborates Effectively with Cross-Functional Teams: Works closely with SEO client leads and other BL team members to ensure timely delivery of client briefs.
• Maintains Flexibility Across Industries and Formats: Confidently switches between tones, formats, and industries.
• Takes and Applies Feedback Constructively: Responds professionally to internal and client feedback and iterates quickly to improve copy.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace, committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Brainlabs will never ask you to transfer cash or make any other payment to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.