Senior CRO Analyst United Kingdom in London

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. Brainlabs has always been a culture-first company, with a set of shared principles, philosophies and values documented in The Brainlabs Handbook, which has evolved into The Brainlabs Culture Code. This Culture Code consists of 12 codes that define what it means to be a Brainlabber, focusing on continuous development and creating a proud company culture.

As a CRO practitioner, your primary responsibility will be to drive client value through rigorous A/B testing and experimentation. You will help shape the client CRO strategy by identifying, researching, and proposing new A/B testing opportunities across client properties to meet KPIs. You will define testing objectives, oversee the delivery and analysis of all A/B tests, and measure the impact and success in line with campaign and wider client objectives. You will champion innovative, data-backed testing concepts to clients, demonstrating our 'test and learn' approach and sharing impactful successes across the practice.

What you do:

• Conduct deep-dive analysis of A/B test results to ensure campaigns outperform established KPIs, delivered on time and within budget.
• Continuously research and identify high-potential hypotheses for further A/B testing across client projects, effectively tracking and optimising the experimentation roadmap.
• Develop and implement guidelines and processes.
• Contribute to developing the CRO best-practice roadmap, ensuring our offering is continually developing.
• Act as a point of escalation for client teams, ensuring work is delivered to standard and on time.
• Lead and mentor others across the practice, helping to grow capability and knowledge.

Who you are:

• Strong CRO delivery knowledge and 4+ years of experience.
• Demonstrable success in optimising CRO campaigns through automation, processes, and technology adoption/development.
• A good understanding of how other channels work and optimise together.
• A confident, dynamic, engaging, and authentic communicator who cares about quality and continuous learning.
• Passionate about growing the knowledge of those around you.
• Excellent presentation skills and strong data analysis and reporting skills.
• Strong attention to detail, methodical and process-oriented.

How you succeed:

• Live our culture code every day!
• Meet effective campaign creation and delivery metrics.
• Achieve internal targets/metrics on technology adoption and process optimisation.
• Hit quality assurance metrics on all campaigns you lead.
• Meet client satisfaction targets (internal & external).
• Create and meet learning certifications across the practice.
• Actively manage workload of your delivery teams to maximise output.

What happens next? We know searching for a job is tough and that you want to find the best career and employer for you. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace, committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.