Head of Demand Generation

Location: Remote (UK), with occasional travel (Exeter hub)

Salary: Circa £80k + 20% bonus

Hours: 40 hours per week, with a 9-day fortnight (every other Friday off)

Contract: Permanent

Reporting to: Commercial Director

The role

We’re building the commercial engine for our employer business and this role will own demand generation from the ground up. You’ll design and build the system that creates pipeline with HR, People and wellbeing leaders, then run it, learn from it, and scale it. This isn’t about optimising an existing funnel. You’ll be creating it. If you’re motivated by revenue impact, like working at pace, and want real ownership in a mission‑led business, this is a chance to make something meaningful work, at scale.

About Brain in Hand

Brain in Hand blends practical tools with real human support so autistic and ADHD people can manage work, education and life more independently. We support 25,000+ users and build our product with lived experience, over half our team is neurodivergent. We’ve recently been recognised as a Times Best Places to Work. We’re growing quickly, with clear goals and flexible ways of working so people can do their best work.

What you’ll be doing

• Build and own the demand generation engine for our employer channel, from zero
• Create a repeatable system that generates qualified pipeline
• Be accountable for pipeline targets, not just lead volume
• Shape the market narrative
• Define how employers understand neurodiversity support, shifting it from compliance to workforce performance
• Build a clear, differentiated position for Brain in Hand
• Create content that drives demand, not just awareness
• Run paid and performance marketing
• Own paid acquisition across LinkedIn and other relevant channels
• Build LinkedIn into a scalable pipeline channel
• Run structured testing across audiences, creative and messaging
• Design and improve the funnel
• Build the journey from first touch to qualified opportunity
• Create landing pages and conversion paths that perform
• Continuously improve conversion rates across the funnel
• Deliver campaigns and programmes
• Run webinars, events and demand programmes
• Develop account-based approaches for key enterprise targets
• Launch quickly, then iterate based on data
• Align with sales and report on impact
• Build closed‑loop reporting through to revenue (HubSpot)
• Work closely with Account Executives on ICP, targeting and messaging
• Support deal progression, not just top‑of‑funnel activity

What You’ll Bring – Experience

• 5+ years in B2B demand generation
• Experience building pipeline engines from scratch in a high‑growth or early‑stage environment
• Experience targeting mid‑market or enterprise buyers (ideally HR, benefits, health or wellbeing)
• Strong hands‑on experience with LinkedIn Ads and paid acquisition
• Solid understanding of funnel design and conversion optimisation
• Experience using HubSpot (or similar) and working with performance data

How you work

• Builder mindset - you enjoy creating structure from zero
• Ownership - you take responsibility for pipeline outcomes
• Commercial focus - you think in terms of revenue impact
• Pace and rigour - you test, learn and iterate quickly
• Collaborative - you work closely with sales
• Values‑driven - you care about building something that makes a real difference

What Success Looks Like

• Predictable, repeatable pipeline for the employer channel
• Paid channels consistently generating qualified opportunities
• Clear, differentiated positioning in the employer market
• Strong and improving conversion rates across the funnel
• Tight alignment between marketing and sales outcomes

What You’ll Get

• 9-day fortnight (every other Friday off)
• 20% bonus linked to performance
• Private Medical Insurance
• Remote‑first working with flexibility
• The chance to build and own a core part of our growth
• A genuinely mission‑led product that improves people’s lives

Inclusion & accessibility

We build our product with neurodivergent people, and that carries through into how we hire and work. Many of our team are neurodivergent or bring different ways of thinking, and we aim to create an environment where those differences are understood, supported and valued. If you need adjustments at any stage of the recruitment process, or in the role itself, just let us know. We’ll work with you to make it accessible.