At a Glance
- Tasks: Lead demand generation from scratch and create impactful marketing strategies.
- Company: Join a mission-driven company that supports neurodivergent individuals.
- Benefits: Enjoy a 9-day fortnight, competitive salary, and a 20% performance bonus.
- Other info: Flexible remote work and a supportive, inclusive environment.
- Why this job: Make a real difference while building a core part of our growth.
- Qualifications: 5+ years in B2B demand generation with strong LinkedIn Ads experience.
The predicted salary is between 80000 - 80000 £ per year.
Location: Remote (UK), with occasional travel (Exeter hub)
Salary: Circa £80k + 20% bonus
Hours: 40 hours per week, with a 9-day fortnight (every other Friday off)
Contract: Permanent
Reporting to: Commercial Director
The role
We’re building the commercial engine for our employer business and this role will own demand generation from the ground up. You’ll design and build the system that creates pipeline with HR, People and wellbeing leaders, then run it, learn from it, and scale it. This isn’t about optimising an existing funnel. You’ll be creating it. If you’re motivated by revenue impact, like working at pace, and want real ownership in a mission-led business, this is a chance to make something meaningful work, at scale.
About Brain in Hand
Brain in Hand blends practical tools with real human support so autistic and ADHD people can manage work, education and life more independently. We support 25,000+ users and build our product with lived experience, over half our team is neurodivergent. We’ve recently been recognised as a Times Best Places to Work. We’re growing quickly, with clear goals and flexible ways of working so people can do their best work.
What you’ll be doing
- Own pipeline generation
- Build and own the demand generation engine for our employer channel, from zero
- Create a repeatable system that generates qualified pipeline
- Be accountable for pipeline targets, not just lead volume
- Shape the market narrative
- Define how employers understand neurodiversity support, shifting it from compliance to workforce performance
- Build a clear, differentiated position for Brain in Hand
- Create content that drives demand, not just awareness
- Run paid and performance marketing
- Own paid acquisition across LinkedIn and other relevant channels
- Build LinkedIn into a scalable pipeline channel
- Run structured testing across audiences, creative and messaging
- Design and improve the funnel
- Build the journey from first touch to qualified opportunity
- Create landing pages and conversion paths that perform
- Continuously improve conversion rates across the funnel
- Deliver campaigns and programmes
- Run webinars, events and demand programmes
- Develop account-based approaches for key enterprise targets
- Launch quickly, then iterate based on data
- Align with sales and report on impact
- Build closed-loop reporting through to revenue (HubSpot)
- Work closely with Account Executives on ICP, targeting and messaging
- Support deal progression, not just top-of-funnel activity
What you’ll bring
- 5+ years in B2B demand generation
- Experience building pipeline engines from scratch in a high-growth or early-stage environment
- Experience targeting mid-market or enterprise buyers (ideally HR, benefits, health or wellbeing)
- Strong hands-on experience with LinkedIn Ads and paid acquisition
- Solid understanding of funnel design and conversion optimisation
- Experience using HubSpot (or similar) and working with performance data
How you work
- Builder mindset - you enjoy creating structure from zero
- Ownership - you take responsibility for pipeline outcomes
- Commercial focus - you think in terms of revenue impact
- Pace and rigour - you test, learn and iterate quickly
- Collaborative - you work closely with sales
- Values-driven - you care about building something that makes a real difference
What success looks like
- Predictable, repeatable pipeline for the employer channel
- Paid channels consistently generating qualified opportunities
- Clear, differentiated positioning in the employer market
- Strong and improving conversion rates across the funnel
- Tight alignment between marketing and sales outcomes
What you’ll get
- 9-day fortnight (every other Friday off)
- 20% bonus linked to performance
- Private Medical Insurance
- Remote-first working with flexibility
- The chance to build and own a core part of our growth
- A genuinely mission-led product that improves people’s lives
Inclusion & accessibility
We build our product with neurodivergent people, and that carries through into how we hire and work. Many of our team are neurodivergent or bring different ways of thinking, and we aim to create an environment where those differences are understood, supported and valued. If you need adjustments at any stage of the recruitment process, or in the role itself, just let us know. We’ll work with you to make it accessible.
Head of Demand Generation in Exeter employer: Brain in Hand Ltd
At Brain in Hand, we pride ourselves on being a mission-driven employer that champions neurodiversity and inclusivity. With a flexible remote-first work culture, a 9-day fortnight, and a strong focus on employee growth, we empower our team to create meaningful impact while enjoying a healthy work-life balance. Join us in building a supportive environment where your contributions directly enhance the lives of over 25,000 users, all while being part of a recognised Times Best Place to Work.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation in Exeter
✨Tip Number 1
Get to know the company inside out! Research Brain in Hand, understand their mission, and be ready to discuss how your experience aligns with their goals. This shows you’re genuinely interested and can hit the ground running.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in conversations about neurodiversity and demand generation. This can give you insider info and make you stand out during interviews.
✨Tip Number 3
Prepare to showcase your skills! Think of specific examples from your past roles where you built pipeline engines or improved conversion rates. Be ready to share these stories in a way that highlights your impact and aligns with what they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Brain in Hand.
We think you need these skills to ace Head of Demand Generation in Exeter
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Demand Generation role. Highlight your experience in building pipeline engines and your understanding of B2B demand generation. We want to see how your skills align with our mission!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven revenue or improved conversion rates. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for neurodiversity and how it aligns with our mission at Brain in Hand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Brain in Hand!
How to prepare for a job interview at Brain in Hand Ltd
✨Know Your Demand Generation Inside Out
Make sure you understand the ins and outs of demand generation, especially in a B2B context. Be ready to discuss your previous experiences building pipeline engines from scratch and how you've targeted mid-market or enterprise buyers. This role is all about creating something new, so show them you're up for the challenge!
✨Showcase Your Creative Side
Since you'll be shaping the market narrative, come prepared with ideas on how to position Brain in Hand in the employer market. Think about content that drives demand and not just awareness. Bring examples of past campaigns or content you've created that had a measurable impact.
✨Demonstrate Your Data-Driven Mindset
This role requires a strong understanding of funnel design and conversion optimisation. Be ready to discuss how you've used data to improve conversion rates in previous roles. Highlight any experience you have with HubSpot or similar tools, as well as how you've aligned marketing efforts with sales outcomes.
✨Emphasise Your Collaborative Spirit
Collaboration is key in this role, especially when working closely with sales teams. Share examples of how you've successfully partnered with sales in the past to support deal progression. Show them that you value teamwork and are committed to achieving shared goals.
