Core Competencies
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Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
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Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
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Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
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Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.
Strategic & Analytical Capabilities
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Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
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Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
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Comfortable collaborating asynchronously across time zones with English-speaking teams.
Professional Requirements
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Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure.
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Strong communicator, with the ability to provide clear written updates and context behind optimizations.
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(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
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Native, Fluent or Professional Japanese language proficiency
Bonus Skills But Not Essential
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Experience on NAVER ads
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Korean language proficiency
