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- Tasks: Lead a dynamic team to drive performance marketing across multiple outdoor brands.
- Company: Join Bradshaw Taylor, a family-run business with a rich history in outdoor clothing.
- Benefits: Enjoy a competitive salary, birthday off, and discounts on all BT brands.
- Why this job: Make a real impact in a fast-growing, brand-led environment focused on outdoor lifestyle.
- Qualifications: 5+ years in performance marketing and proven leadership experience required.
- Other info: Collaborative culture with strong growth opportunities and a focus on data-driven success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Bradshaw Taylor, we are extremely proud to distribute the very best brands in outdoor and country clothing and equipment. Our role is to connect these brands with retailers and with consumers in the UK and Europe through our team of over 100 passionate customer service, sales, marketing and distribution specialists. We are a family business, owned and run by the Taylor family, with Corry Taylor at our helm. Our buzzing head office remains on the site of the original Bradshaw Taylor business in Oakham, Rutland. Our commitment to exceptional customer service and industry expertise remains. We are proud to be a specialist in the UK outdoor industry.
The role manages budgets, performance reporting, and optimisation, working closely with internal teams and external agency partners to deliver efficient, profitable growth. Success is driven through data‑led decision‑making, continuous improvement, and strong cross‑functional collaboration.
The Role
- Lead performance‑driven growth across a portfolio of four outdoor clothing and footwear brands (Schöffel Country, Keen Footwear UK, Sherpa Adventure Gear, Artilect Performance).
- Own acquisition across PPC, paid social, affiliates, and SEO, leading a small team and working closely with brand, creative, e‑com, and agency partners.
- Deliver profitable growth through strong execution and continuous optimisation.
What You’ll Do
- Lead a performance marketing team across PPC, paid social, affiliates, and SEO.
- Own full‑funnel acquisition strategy across three brands.
- Plan and manage marketing budgets to drive profitable customer growth (CAC, GM, LTV, ROI).
- Oversee campaign planning, testing, and optimisation across all performance channels.
- Work closely with the wider marketing team to brief assets and share performance insight.
- Manage external agencies alongside in‑house specialists in a hybrid delivery model.
- Deliver clear performance reporting, turning data into action.
- Lead the SEO roadmap in collaboration with content and e‑com.
What We’re Looking For
- 5+ years’ experience across performance marketing (PPC, paid social, affiliates).
- 2+ years’ experience delivering SEO projects.
- Proven experience leading digital marketing teams.
- Strong commercial mindset with hands‑on budget management experience.
- Confident collaborator with strong communication skills.
- Data‑led, detail‑focused, and always looking for better ways to drive performance.
- Experience with ecommerce platforms (Shopify Plus or similar).
Nice to Have
- Experience managing multiple brands.
- Outdoor or lifestyle industry experience.
- Shopify knowledge.
- Birthday off.
- Discount on all BT brands.
Why Bradshaw Taylor
At Bradshaw Taylor, we believe great performance comes from strong people and strong partnerships. Our leaders are expected to develop and support their teams, act responsibly and inclusively, and work collaboratively across brands and functions.
If you’re excited by building high‑performing acquisition strategies and teams in a fast‑growing, brand‑led environment, we’d love to hear from you.
How to Apply
Please submit your CV and a cover letter outlining why you’re the perfect fit for this role to sarah.gould@bradshawtaylor.com. We look forward to hearing from you!
Please note: we are not accepting applications or enquiries from recruitment agencies at this time.
Senior Digital Marketing Manager in Oakham employer: Bradshaw Taylor Ltd.
Contact Detail:
Bradshaw Taylor Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager in Oakham
✨Tip Number 1
Network like a pro! Reach out to your connections in the outdoor and lifestyle industry. Attend events, join relevant groups on social media, and don’t be shy about asking for introductions. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing successes. Include case studies of campaigns you've led, especially those that drove performance growth. This will help you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching Bradshaw Taylor and its brands. Understand their market position and recent campaigns. Bring ideas to the table on how you can contribute to their growth. This shows you're not just interested in any job, but specifically in them!
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the Senior Digital Marketing Manager role. It keeps you fresh in their minds and shows your enthusiasm!
We think you need these skills to ace Senior Digital Marketing Manager in Oakham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Manager role. Highlight your experience in performance marketing, especially with PPC, paid social, and SEO. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team at Bradshaw Taylor. Share specific examples of your past successes and how they relate to the role. We love a good story!
Show Off Your Data Skills: Since this role is all about data-led decision-making, make sure to showcase your analytical skills. Mention any tools or methods you've used to drive performance and optimise campaigns. We’re all about turning data into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. We can’t wait to see your application!
How to prepare for a job interview at Bradshaw Taylor Ltd.
✨Know Your Brands Inside Out
Before the interview, make sure you research the four brands you'll be managing. Understand their unique selling points, target audiences, and recent campaigns. This will show your passion for the role and help you discuss how you can drive performance for each brand.
✨Prepare Data-Driven Examples
Since this role is all about data-led decision-making, come prepared with specific examples of how you've used data to optimise campaigns in the past. Be ready to discuss metrics like CAC, GM, LTV, and ROI, and how your strategies led to measurable growth.
✨Showcase Your Leadership Style
As a Senior Digital Marketing Manager, you'll be leading a team. Think about your leadership style and how you foster collaboration and growth within your team. Be prepared to share examples of how you've successfully managed teams and worked cross-functionally in previous roles.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the company's vision for the brands, how they measure success, or what challenges they currently face in the market. This shows your genuine interest and helps you gauge if the company is the right fit for you.