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- Tasks: Lead a dynamic digital marketing team to drive growth for top outdoor brands.
- Company: Join Bradshaw Taylor, a family-run business passionate about the outdoors since 1895.
- Benefits: Enjoy hybrid working, birthday off, holiday purchase scheme, and discounts on all brands.
- Why this job: Make a real impact in a fast-growing, brand-led environment with exciting challenges.
- Qualifications: 7+ years in performance marketing and proven leadership experience required.
- Other info: Collaborative culture focused on strong partnerships and continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Oakham (2 days in the office)
Contract: Full time Maternity cover: 12 months
About Bradshaw Taylor:
At Bradshaw Taylor, we are extremely proud to distribute the very best brands in outdoor and country clothing and equipment. Our role is to connect these brands with retailers and with consumers in the UK and Europe through our team of over 100 passionate customer service, sales, marketing and distribution specialists. We are a family business, owned and run by the Taylor family.
The role manages budgets, performance reporting, and optimisation, working closely with internal teams and external agency partners to deliver efficient, profitable growth. Success is driven through data‑led decision‑making, continuous improvement, and strong cross‑functional collaboration.
The Role:
We’re looking for a commercially minded Head of Digital Marketing to lead performance‑driven growth across a portfolio of four outdoor clothing and footwear brands. You’ll own acquisition strategy across PPC, paid social, affiliates, and SEO, leading a team of two and working closely with brand, creative, eCommerce, and agency partners.
What You’ll Do:
- Lead and develop a performance marketing team across PPC, paid social, affiliates, and SEO
- Own full‑funnel acquisition strategy across three brands
- Plan and manage marketing budgets to drive profitable customer growth (CAC, GM, LTV, ROI)
- Oversee campaign planning, testing, and optimisation across all performance channels
- Work closely with Brand and Creative teams to brief assets and share performance insight
- Manage external agencies alongside in‑house specialists in a hybrid delivery model
- Deliver clear performance reporting, turning data into action
- Lead the SEO roadmap in collaboration with content, eCommerce, and development teams
What We’re Looking For:
- 7+ years’ experience across performance marketing (PPC, paid social, affiliates)
- 2+ years’ experience owning SEO strategy
- Proven experience leading and developing digital marketing teams
- Strong commercial mindset with hands‑on budget management experience
- Confident collaborator with strong communication skills
- Data‑led, detail‑focused, and always looking for better ways to drive performance
- Experience with ecommerce platforms (Shopify Plus or similar)
Nice to Have:
- Experience managing multiple brands
- Outdoor or lifestyle industry experience
- Shopify knowledge
Benefits:
- Hybrid working
- Birthday off
- Holiday purchase scheme
- Discount on all BT brands
Why Bradshaw Taylor:
At Bradshaw Taylor, we believe great performance comes from strong people and strong partnerships. Our leaders are expected to:
- Develop and support their teams
- Act responsibly and inclusively
- Take pride in delivering results
- Work collaboratively across brands and functions
If you’re excited by building high‑performing acquisition strategies and teams in a fast‑growing, brand‑led environment, we’d love to hear from you.
How to Apply:
Please submit your CV and a cover letter outlining why you’re the perfect fit for this role to sarah.gould@bradshawtaylor.com.
We look forward to hearing from you!
Please note: we are not accepting applications or enquiries from recruitment agencies at this time.
Head of Digital Marketing in Oakham employer: Bradshaw Taylor Ltd.
Contact Detail:
Bradshaw Taylor Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Oakham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a new role. You never know who might have the inside scoop on opportunities.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and reflects your skills and experience. Engage with content related to digital marketing and outdoor brands to show your passion and expertise.
✨Tip Number 3
Prepare for interviews by researching the company and its brands thoroughly. Understand their marketing strategies and think of ways you can contribute to their growth. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Digital Marketing in Oakham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in performance marketing, team leadership, and budget management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Bradshaw Taylor. Share your passion for the outdoor industry and how your experience can drive our brands forward.
Showcase Your Data Skills: Since this role is all about data-led decision-making, make sure to highlight any relevant experience you have with performance reporting and optimisation. We love seeing how you've turned data into actionable insights in your previous roles!
Apply Through Our Website: While you can send your application to Sarah, we encourage you to apply through our website as well. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Bradshaw Taylor Ltd.
✨Know Your Brands
Before the interview, dive deep into the brands you'll be managing. Understand their unique selling points, target audiences, and current marketing strategies. This will not only show your enthusiasm but also help you discuss how you can enhance their performance.
✨Showcase Your Data Skills
Since this role is heavily data-driven, prepare to discuss specific examples of how you've used data to inform your marketing decisions. Bring along metrics or case studies that highlight your success in optimising campaigns and driving growth.
✨Prepare for Team Dynamics
As a leader, you'll need to demonstrate your ability to develop and support your team. Think of examples where you've successfully led a team, resolved conflicts, or fostered collaboration. Be ready to discuss your leadership style and how you plan to motivate your team.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's future marketing goals, challenges they face in the outdoor industry, or how they measure success. This shows your genuine interest and strategic thinking.
