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For Companies At a Glance
- Tasks: Craft engaging copy for websites and campaigns that resonates with the community.
- Company: Join a dynamic wellness platform focused on meaningful connections and experiences.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Why this job: Be a storyteller in a purpose-driven brand that values creativity and community.
- Qualifications: 3+ years in copywriting with a passion for wellness and storytelling.
- Other info: 100% on-site role in vibrant London, perfect for those who thrive in collaborative settings.
The predicted salary is between 26400 - 44000 ÂŁ per year.
Bradford Jacobs have partnered with an innovative, experience‑led wellness and digital platform to recruit a talented Copywriter to join their growing team. This organisation blends digital experiences with in‑person offerings and membership features, creating meaningful, community‑driven environments designed to help individuals connect more deeply with themselves and others. With strong growth plans ahead, they’re looking for a skilled storyteller who can bring their brand voice to life across digital touchpoints.
The Opportunity
As Copywriter, you will play a key role in shaping the organisation’s online presence. Working closely with marketing, product, UX, design, and leadership teams, you’ll craft compelling website and campaign copy that is emotionally intelligent, engaging, and conversion‑focused. This is an ideal opportunity for someone who thrives in purpose‑driven, experience‑led brands and understands how to balance creativity with performance.
Key Responsibilities
- Write, edit, and refine website content across landing pages, product pages, blog articles, and community storytelling pieces.
- Translate the organisation’s digital and in‑person experiences into compelling, human‑centred narratives.
- Optimise copy for SEO (including keyword integration, meta descriptions, headers, and linking strategies) while maintaining authenticity and tone.
- Ensure brand consistency across all digital channels with a warm, grounded, and community‑focused voice.
- Proofread and polish digital assets for marketing campaigns, email journeys, and product launches.
- Partner with UX and design teams to create intuitive, uplifting user journeys through thoughtful microcopy and web content.
- Identify opportunities to expand and enhance the broader content ecosystem, including educational resources and community storytelling.
- Contribute to evolving the brand voice in line with the organisation’s mission and audience growth.
About You
- Bachelor’s degree in Communications, English, Journalism, Psychology, or a related field.
- 3+ years’ experience in copywriting or editing within lifestyle, wellness, experiential, or community‑led brands (digital platforms or subscription models advantageous).
- Strong understanding of storytelling, tone, pacing, and emotionally intelligent writing.
- Solid knowledge of SEO best practices and tools such as SEMrush or Ahrefs.
- Experience working with CMS platforms (e.g., Webflow, WordPress).
- Comfortable collaborating cross‑functionally in a dynamic, remote‑first environment.
- Highly organised with exceptional attention to detail.
- Background in wellness, mindfulness, or community‑based platforms.
- Understanding of UX/UI writing principles with a strong focus on empathy and user flow.
- Familiarity with digital subscription products, mobile app ecosystems, or experiential marketing.
- Personal or professional interest in mindfulness, psychology, or somatic practices.
Salary up to £44,000 per annum DOE. This is a 100% on‑site role in the Blackfriars area of London. Please do not apply if you cannot commit to this working model.
Copy Writer employer: Bradford Jacobs
Contact Detail:
Bradford Jacobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copy Writer
✨Tip Number 1
Network like a pro! Reach out to people in the wellness and digital space, especially those who work at companies you admire. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your storytelling skills! Create a portfolio that highlights your best copywriting pieces, especially those that resonate with community-driven themes. Make sure it’s easy to navigate and visually appealing.
✨Tip Number 3
Prepare for interviews by understanding the brand's voice and values. Think about how you can contribute to their mission and be ready to share ideas on how to enhance their content strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the extra step to connect with us directly.
We think you need these skills to ace Copy Writer
Some tips for your application 🫡
Show Your Storytelling Skills: As a Copywriter, your ability to tell a compelling story is key. Make sure your application showcases your storytelling prowess. Use examples from your past work that highlight how you've engaged audiences and brought brand voices to life.
Tailor Your Application: We want to see how you fit into our community-driven environment. Tailor your CV and cover letter to reflect your understanding of wellness and experience-led brands. Highlight any relevant experience that aligns with our mission and values.
SEO Savvy is a Must: Since you'll be optimising copy for SEO, don’t forget to mention your knowledge of SEO best practices in your application. Share specific tools you’ve used, like SEMrush or Ahrefs, and how they’ve helped you create engaging content.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Bradford Jacobs
✨Know Your Audience
Before the interview, take some time to research the organisation's brand voice and community focus. Familiarise yourself with their digital presence and think about how your storytelling skills can enhance their narrative. This will help you tailor your responses and show that you understand their mission.
✨Showcase Your Writing Skills
Bring along a portfolio of your best work that highlights your copywriting abilities, especially in lifestyle or wellness contexts. Be prepared to discuss specific pieces and the thought process behind them. This is your chance to demonstrate how you can create emotionally intelligent and engaging content.
✨Understand SEO Basics
Brush up on SEO best practices, as this role requires optimising copy for search engines. Be ready to discuss how you've integrated keywords and improved content visibility in past projects. Showing your knowledge here will prove you're not just a creative writer but also a strategic thinker.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Highlight your experience with UX and design teams, and be ready to discuss how you ensure brand consistency while maintaining a warm, community-focused voice.