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- Tasks: Lead B&Q's social media strategy and create engaging content across platforms.
- Company: B&Q is a leading home improvement brand dedicated to helping customers create their dream homes.
- Benefits: Enjoy hybrid working, 6.6 weeks holiday, and an award-winning pension scheme.
- Why this job: Join a creative team transforming social media presence with real impact and cultural relevance.
- Qualifications: Experience in social media, influencer partnerships, and a passion for digital culture required.
- Other info: Diversity and inclusion are at the heart of our business; everyone is valued here.
The predicted salary is between 42000 - 84000 £ per year.
Overview
Permanent
Up to £60,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid Working (1-2 days per week in the office)
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Social & Influencer Marketing Manager and you’ll be a big part of this.
Role Purpose: We’re on a mission to transform B&Q into the UK’s most loved home improvement brand on social. We’re looking for a bold, strategic Social Media & Influencer Manager to lead that transformation — not just to grow our presence, but to reshape how we show up, connect, and inspire across platforms. This is a big-picture role with real impact. You’ll drive platform-native campaigns, shape our brand voice, and lead storytelling that turns scrollers into shoppers and fans into advocates. From trend-led TikToks to YouTube series, influencer partnerships to empowering store colleagues as creators — you’ll bring cultural relevance, creative leadership, and performance focus to every post.
What\’s the job?
Key Accountabilities & Responsibilities
You’ll be the strategic lead and creative force behind B&Q’s social media presence. Your day-to-day will be fast-paced and collaborative — from developing thumb-stopping campaigns and creator content to launching new products and jumping on real-time trends. Here’s what you’ll own:
- Content Strategy: Lead evergreen, product, and reactive campaigns with platform-native creative.
- YouTube Growth: Mentor a YouTube Specialist, own the growth strategy, and deliver engaging, how-to content.
- Influencer Partnerships: Build authentic creator collaborations and align with performance teams to drive ROI.
- Colleague Content: Empower store teams to create engaging, native content with toolkits and training.
- Trend Spotting: Stay ahead of platform updates, trends, and emerging creators.
- Performance & Leadership: Set KPIs, optimise content, and lead a small but mighty team.
- Community Engagement: Partner with customer service to ensure a consistent, human brand voice.
- Paid & Organic Integration: Align with paid teams to amplify high-performing content and drive results.
- Creator Events: Collaborate on social-first influencer activations and product showcases.
What We Need
What You’ll Bring
We’re looking for a confident communicator, creative storyteller, and strategic social thinker who lives and breathes digital culture. We\’re looking for someone that has worked within a retail or product focused business & can showcase how they\’ve helped to transform social.
About
You’ll thrive in this role if you\’re passionate about building standout brand moments across social media. You’ll own our social media calendar, drive cultural relevance, and collaborate with influencers and store colleagues to put real voices and real homes at the heart of everything we do. To succeed here, you’ll need:
Proven campaign leadership and platform expertise (esp. TikTok, YouTube, Instagram)
- Experience with influencers, creators, and UGC
- Strong cross-functional collaboration and stakeholder management
- A creative, culture-first mindset with a passion for storytelling
- Data-savvy and performance-driven thinking
What\’s in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact for any recruitment adjustments. #J-18808-Ljbffr
Social & Influencer Marketing Manager employer: B&Q
Contact Detail:
B&Q Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with B&Q's current social media presence and campaigns. Understanding their brand voice and recent initiatives will help you tailor your approach and demonstrate how you can enhance their strategy.
✨Tip Number 2
Showcase your knowledge of the latest trends on platforms like TikTok and Instagram. Prepare examples of successful campaigns you've led that align with these trends, as this will highlight your ability to drive cultural relevance.
✨Tip Number 3
Network with influencers and creators in the home improvement space. Building relationships with potential collaborators can give you insights into effective partnerships and demonstrate your proactive approach to influencer marketing.
✨Tip Number 4
Prepare to discuss your data-driven approach to social media. Be ready to share how you've set KPIs and optimised content in previous roles, as this will show your performance-focused mindset aligns with B&Q's goals.
We think you need these skills to ace Social & Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and influencer marketing. Focus on specific campaigns you've led, particularly those that demonstrate your ability to drive engagement and ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and storytelling. Mention how your previous experiences align with the role's key accountabilities, such as content strategy and community engagement.
Showcase Your Creativity: Include examples of your work that demonstrate your creative approach to social media. This could be links to successful campaigns, content you've created, or even a portfolio showcasing your best work.
Highlight Data-Driven Success: Emphasise your ability to analyse performance metrics and optimise content accordingly. Provide specific examples of how you've used data to inform your strategies and improve campaign outcomes.
How to prepare for a job interview at B&Q
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've led in the past, especially those that demonstrate your ability to drive engagement on platforms like TikTok and Instagram. Highlight metrics that showcase your success and how you transformed social media presence.
✨Demonstrate Cultural Relevance
Research current trends in social media and be ready to discuss how you would apply them to B&Q's brand voice. Show that you understand the importance of cultural relevance and can create content that resonates with diverse audiences.
✨Emphasise Collaboration Skills
Since this role involves cross-functional collaboration, prepare examples of how you've successfully worked with different teams in the past. Discuss how you’ve empowered colleagues or influencers to create engaging content.
✨Prepare for Data-Driven Discussions
As a data-savvy candidate, be ready to talk about how you've used analytics to inform your strategies. Discuss how you set KPIs, optimise content, and measure the success of your campaigns to drive performance.
