At a Glance
- Tasks: Lead media planning and insights for innovative campaigns across various channels.
- Company: Join B&Q, a leading retail organisation committed to inclusivity and growth.
- Benefits: Enjoy flexible working, competitive salary, generous holiday, and health support.
- Other info: Be part of a supportive team that values your ideas and wellbeing.
- Why this job: Make a real impact on customer experiences while developing your career.
- Qualifications: Experience in media planning, strong analytical skills, and excellent communication.
The predicted salary is between 45000 - 55000 £ per year.
Overview
Permanent Between £50,000 and £60,000 + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid Working Southampton, Store Support Office.
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Planning and Insights Manager and you’ll be a big part of this.
What's the job?
- Lead annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers.
- Turn advertiser objectives and audience insights into effective media plans, recommending the right channels and media mix.
- Support Partnerships with strategic planning that drives account growth and longer-term advertiser investment.
- Work with Advertising and Customer Marketing to develop integrated campaigns aligned to supplier, customer and Retail Media priorities.
- Develop planning frameworks, tools and standards to create a consistent and scalable approach across the team.
- Use customer, CRM and analytics insights to identify audiences, targeting opportunities and new media propositions.
- Support the development and commercialisation of audience extension and new audience products.
- Drive greater use of personalisation and customer-led targeting within campaign planning.
- Lead, coach and develop Retail Media Planning Executives, setting clear objectives, priorities and performance expectations.
- Build strategic and consultative planning capability across the team and wider Retail Media function.
- Oversee post-sale campaign briefs, ensuring objectives, audiences, channels, budgets, timings, assets and measurement requirements are clear.
- Ensure effective handover to activation, Ad Operations and Measurement teams, resolving gaps or delays and keeping Partnerships informed.
- Oversee financial reconciliation and bring together overall campaign analysis and performance insights.
- Track planning KPIs, service levels, briefing quality and turnaround times to improve ways of working.
- Review campaign outcomes and apply learnings to future media plans.
- Build benchmarks, case studies and planning insights to continually improve campaign performance.
What we need:
Essential Skills & Experience
- Experience in media planning and retail media, including building integrated, multi-channel media plans.
- Strong understanding of audience planning, targeting and measurement principles.
- Strong commercial acumen with the ability to translate business objectives into effective marketing solutions.
- Excellent stakeholder management and communication skills.
- Experience leading projects, processes or teams within a fast-paced commercial environment.
- Strong analytical and problem-solving capability, using data and insights to influence decision-making.
Desirable Skills & Experience
- Experience within a retailer, media owner or agency environment.
- Experience working with first-party customer data and audience segmentation.
- Knowledge of audience extension, offsite activation, personalisation and customer data platforms.
- Familiarity with attribution, incrementality and campaign effectiveness methodologies.
- Experience developing planning frameworks and operating models.
What's in it for me?
What's In It For You?
- Flexible & Hybrid Working - Work in a way that helps you perform at your best, balancing business needs with personal commitments.
- Career Growth & Development - Access learning, development and career opportunities across one of the UK's leading retail organisations.
- Competitive Reward Package - A competitive salary, pension and a range of financial benefits.
- Colleague Discounts - Enjoy discounts across B&Q and the wider Kingfisher Group.
- Health & Wellbeing Support - Access wellbeing resources, health support and employee assistance programmes designed to help you thrive.
- Time Away From Work - Generous holiday entitlement and family-friendly policies that support life both inside and outside work.
- A Place Where You Belong - We're committed to creating an inclusive workplace where everyone feels valued, respected and empowered to be themselves.
- Make a Difference - The work you do will have a direct impact on our customers, colleagues and business.
Eligibility To Work
Please note that B&Q does not currently offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application and throughout their employment.
Accessibility & Disability Confident
At B&Q, we're committed to creating an inclusive recruitment experience for everyone. If you require any additional support or reasonable adjustments to help you complete your application or throughout the recruitment process, please let us know. If you would like to be considered under the Disability Confident Scheme, please contact us at. If you meet the minimum criteria for the role, we'll consider your application in line with our Disability Confident commitments.
Retail Media Planning & Insights Manager employer: B&Q
B&Q Peckham is an excellent employer that prioritises a supportive work culture and employee development, offering a range of benefits such as Life Assurance, Employee Assistance, and generous leave. Working here means being part of a friendly team dedicated to creating positive shopping experiences for customers, while also enjoying unique perks like discounts and a cycle to work scheme in a vibrant community setting.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Planning & Insights Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for B&Q and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like B&Q are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with B&Q on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at B&Q. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Planning & Insights Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit B&Q. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of B&Q:Show us that you’ve done your homework! In your application, briefly mention what you admire about B&Q’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at B&Q
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at B&Q will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At B&Q, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
