At a Glance
- Tasks: Lead CRM programmes using Braze, ensuring top-notch campaign design and deployment.
- Company: Join B&Q, a leader in home improvement with a focus on diversity and inclusion.
- Benefits: Enjoy a competitive salary, generous holiday, wellness perks, and an award-winning pension scheme.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real impact in marketing automation while working with cutting-edge technology.
- Qualifications: Expertise in Braze, team management skills, and a passion for continuous improvement.
The predicted salary is between 55000 - 75000 € per year.
B&Q Chandler's Ford, England, United Kingdom
From £65,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love.
Role Purpose
The Marketing Automation Manager sits in the Personalisation & Martech team, alongside the Martech Manager. Their remit is to enable best practice design and build of CRM programmes in Braze, utilising the available customer data and the capabilities of Braze. They are accountable for the operations, processes and SLAs for campaign build, QA, testing and deployment, leading a team of two. This role sits in the wider CRM & Loyalty team, whose remit is to drive value from our customers at all stages of their relationship with us.
What’s the job?
- Maximise the capability of Braze in the planning, design and build of all CRM activity, delivering ‘right first time’ deployment of all CRM programmes for B&Q and TradePoint.
- Collaborate with CRM Managers/Execs and the Martech Manager in the upfront planning of a CRM programme, providing Braze SME input and enabling the programme to be defined and built in a best practice way based on Braze capability and the data it holds.
- Lead the best practice design and delivery of complex customer journey canvas builds, template structures and logic frames to meet requirements, ensuring these are built in a future proofed way.
- Ensure all campaigns are built to enable troubleshooting; canvas structure, message extras, abort messaging.
- Manage platform health checks for monitoring data feeds, triggers, error reporting and troubleshooting.
- Govern the operations, processes including documentation and SLAs for campaign build, QA, testing, deployment. Deliver against these ongoing, optimising as required, holding a mindset of continuous improvement.
- Monitor ‘campaign health’ i.e. campaign deployment metrics relevant to each campaign, enabling us to spot and act on any deployment issues at pace.
- Be accountable for reputation monitoring - manage, report on and seek to improve all KPIs that enable us to communicate with our customers in a best practice and legally compliant way, e.g.: unsubscribes, deliverability etc.
- Adhere to data quality/management best practice and regulation including ensuring compliance to GDPR.
- Work collaboratively with CRM team to ensure the campaign workflow, peer review, proofing and execution processes are successfully implemented.
- Implement rigorous knowledge management through documentation, training and coaching using tools such as Confluence and Monday.
- Have a deep understanding of the capability of Braze and educate CRM team & App/Web dev team on this and where it can be applied to optimise performance.
- Frequently engage with the Braze CSM in relation to Braze capabilities and reputation monitoring.
- Be the Braze platform owner managing SDK and API, user permission roles and forecast/monitor send volume and data consumption.
- Lead the definition and delivery of the Martech capability roadmap including the deployment of new channels, features and optimisations in Braze, as well as evaluating new tech to drive CRM and Personalisation objectives.
- Partner with the Martech manager to define data structure requirements to support personalisation and automation.
- Drive efficiency in customer comms through automation.
What We Need
- Expert knowledge of Braze including advanced canvas, catalogues, content blocks, connected content, API, webhooks.
- Advanced Braze Liquid.
- HTML/CSS/JSON.
- Experience in troubleshooting errors with campaigns, reporting, data through to resolution.
- Experience in managing and coaching team members.
- Confident in training skills and capabilities across levels.
- Skilled in scoping and delivering programmes with automation and personalisation requirements and can evidence successful examples of this.
- Holds a mindset of continuous improvement and is highly curious, continually evolving your knowledge of CRM technology to enable orchestration and personalisation.
- Has deep understanding of customer data available in a campaign deployment platform such as Braze.
- Experienced in being integral to CRM programmes strategy and planning.
What’s in it for me?
As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail
Marketing Automation Manager employer: B&q
B&Q is an exceptional employer that values diversity and inclusion, ensuring every team member feels valued and has equal opportunities. Located in Chandler's Ford, our Southampton Store Support Office offers a supportive work culture with a strong focus on employee wellness, providing an impressive benefits package including a competitive salary, generous holiday allowance, and access to professional growth opportunities within the marketing automation field. Join us to be part of a dynamic team dedicated to helping customers create homes they love while advancing your career in a thriving retail environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at B&Q or have experience with Braze. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by practising common questions related to marketing automation and CRM. Think about how your experience aligns with the role and be ready to share specific examples of your successes.
✨Tip Number 3
Show off your skills! If you’ve worked with Braze or similar platforms, consider creating a mini-project or case study to demonstrate your expertise. This can really impress the hiring team and set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the B&Q team.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Automation Manager role. Highlight your experience with Braze and any relevant CRM projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and how you can contribute to our team. Be sure to mention specific examples of your work with customer data and campaign management.
Showcase Your Team Leadership Skills:Since this role involves leading a team, make sure to highlight your experience in managing and coaching others. Share examples of how you've successfully guided teams in past roles, especially in a marketing context.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at B&q
✨Know Your Braze Inside Out
Make sure you have a solid understanding of Braze and its capabilities. Brush up on advanced canvas, catalogues, and API integrations. Be ready to discuss how you've used these features in past roles to drive successful CRM campaigns.
✨Showcase Your Team Leadership Skills
As a Marketing Automation Manager, you'll be leading a team. Prepare examples of how you've managed and coached team members in the past. Highlight your training skills and how you've fostered a collaborative environment.
✨Demonstrate Continuous Improvement Mindset
Be prepared to talk about how you've implemented changes based on campaign performance metrics. Share specific instances where you've optimised processes or introduced new technologies to enhance customer engagement.
✨Understand Data Compliance and Quality
Familiarise yourself with GDPR regulations and data management best practices. Be ready to discuss how you've ensured compliance in previous roles and how you monitor data quality for effective campaign execution.
