At a Glance
- Tasks: Lead engaging CRM communications and targeted campaigns to boost advertiser interaction.
- Company: Join B&Q, a leading retail brand committed to building great careers.
- Benefits: Enjoy flexible working, competitive salary, generous holiday, and health support.
- Other info: Inclusive workplace with opportunities for growth and development.
- Why this job: Make a real impact on customer engagement while developing your career in a supportive environment.
- Qualifications: Experience in communications, CRM, and campaign delivery is essential.
The predicted salary is between 48000 - 48000 £ per year.
Overview
Permanent Up to 48,000 + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid Working Southampton, Store Support Office We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Comms and Engagement manager and you’ll be a big part of this.
What's the job?
- Own CRM communications across prospecting, onboarding, nurture, retention and reactivation.
- Deliver targeted campaigns and lifecycle journeys that drive advertiser engagement and action.
- Work with Sales Operations & Enablement on CRM requirements, data quality, lead routing and activity tracking.
- Turn category, Marketplace, agency and advertiser priorities into clear audience engagement plans.
- Develop activity for priority prospects, dormant accounts and growth audiences, aligned with Partnership Manager priorities.
- Manage advertiser and agency communications, including newsletters, product updates, commercial announcements and launches.
- Adapt proposition messaging into clear, relevant communications for different audiences and lifecycle stages.
- Plan and deliver advertiser events, supplier conferences, webinars and follow-up activity.
- Create campaign assets, email and web content, social content, case studies and engagement toolkits.
- Maintain a content plan aligned to commercial priorities and key trading moments.
- Track campaign, channel and audience performance, using testing and insight to continually improve effectiveness.
- Share performance insights and recommendations with Partnerships and Sales Operations & Enablement.
- Build strong relationships across Retail Media, Partnerships, Strategy & Proposition, Self Serve & Data Monetisation, Media Operations, Data, Commercial, Category, Marketplace, Marketing, CRM and Analytics teams.
- Work effectively with wider Kingfisher stakeholders, advertisers, suppliers, Marketplace merchants, media agencies, event partners and relevant industry networks.
What we need:
- Proven experience in communications, engagement, CRM (salesforce), email marketing, campaign delivery or content marketing.
- Experience owning email marketing platforms, including creating campaigns, building audience segments and maintaining contact lists.
- Experience working with design and content teams to create clear, effective campaign and communication assets.
- Experience creating and maintaining social content that supports engagement and commercial priorities.
- Experience creating and maintaining webpages or digital content pages.
- Track record of creating targeted communications and engagement activity that drives audience action and supports commercial priorities.
- Experience delivering customer journey communications, audience segments and multi-channel engagement activity.
- Experience planning events, webinars, product launches or customer activation programmes.
- Strong commercial judgement, with the ability to translate business priorities into clear communication plans and engaging content.
- Strong copywriting, communication and stakeholder-management skills.
- Analytical approach with experience measuring performance and optimising activity.
Desirable Skills & Experience
- B2B marketing or communications experience.
- Experience in Retail Media, digital advertising, ecommerce, media owners, agencies or marketplaces.
- Understanding of advertiser, supplier and agency decision-making journeys.
- Experience using first-party data within appropriate governance and consent frameworks.
What's in it for me?
At B&Q, we're building more than great homes – we're building great careers. When you join us, you'll be part of a supportive, inclusive business where your ideas matter, your development is invested in, and your wellbeing is genuinely important. Here's what you can expect:
- Flexible & Hybrid Working - Work in a way that helps you perform at your best, balancing business needs with personal commitments.
- Career Growth & Development - Access learning, development and career opportunities across one of the UK's leading retail organisations.
- Competitive Reward Package - A competitive salary, pension and a range of financial benefits.
- Colleague Discounts - Enjoy discounts across B&Q and the wider Kingfisher Group.
- Health & Wellbeing Support - Access wellbeing resources, health support and employee assistance programmes designed to help you thrive.
- Time Away From Work - Generous holiday entitlement and family-friendly policies that support life both inside and outside work.
- A Place Where You Belong - We're committed to creating an inclusive workplace where everyone feels valued, respected and empowered to be themselves.
- Make a Difference - The work you do will have a direct impact on our customers, colleagues and business.
Eligibility To Work
Please note that B&Q does not currently offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application and throughout their employment.
Accessibility & Disability Confident
At B&Q, we're committed to creating an inclusive recruitment experience for everyone. If you require any additional support or reasonable adjustments to help you complete your application or throughout the recruitment process, please let us know. If you would like to be considered under the Disability Confident Scheme, please contact us at . If you meet the minimum criteria for the role, we'll consider your application in line with our Disability Confident commitments.
Retail Media Comms & Engagement Manager in Eastleigh employer: B&Q
B&Q Peckham is an excellent employer that prioritises a supportive work culture and employee development, offering a range of benefits such as Life Assurance, Employee Assistance, and generous leave. Working here means being part of a friendly team dedicated to creating positive shopping experiences for customers, while also enjoying unique perks like discounts and a cycle to work scheme in a vibrant community setting.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Comms & Engagement Manager in Eastleigh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for B&Q and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like B&Q are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with B&Q on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at B&Q. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Comms & Engagement Manager in Eastleigh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit B&Q. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of B&Q:Show us that you’ve done your homework! In your application, briefly mention what you admire about B&Q’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at B&Q
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at B&Q will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At B&Q, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
