At a Glance
- Tasks: Analyse customer behaviour and campaign performance to drive impactful marketing strategies.
- Company: Join a leading home improvement retailer dedicated to enhancing customer experiences.
- Benefits: Enjoy a competitive salary, generous holiday, and an award-winning pension scheme.
- Other info: Dynamic team environment with opportunities for growth and learning.
- Why this job: Make a real difference in retail media while developing your analytical skills.
- Qualifications: Experience in retail analysis, SQL, and marketing campaign design is essential.
The predicted salary is between 44817 - 54777 £ per year.
We believe anyone can improve their home to make life better.
From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love.
Join us as a Retail Media Analyst and you'll be a big part of this.
What's the job?
- Deliver high-quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.
- Build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group-supported platforms and partner channels.
- Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement.
- Deliver post-investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn't, and what should change next time.
- Support the definition and tracking of customer health metrics, including acquisition, engagement, frequency, churn, and long-term value.
- Partner with Retail Media teams to help demonstrate the value of first-party data to internal and external stakeholders, including suppliers.
- Produce clear, decision-ready insights that influence campaign design, audience strategy, and prioritisation, not just reporting for reporting's sake.
- Work within a matrix of analysts and data specialists, contributing to shared analytical products and scalable approaches rather than one-off solutions.
- Support the growth of B&Q's Retail Media proposition with robust insight and performance measurement.
- Bring external perspective on Retail Media, CRM and personalisation, keeping up with industry trends, competitor activity, and emerging best practice.
- Previous experience gained from working within the Retail industry is essential
- You can write complex SQL queries and have had experience working with other languages such as Python or R.
- You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business.
- You can design, execute, and evaluate marketing campaigns, optimise customer journeys, and increase marketing ROI
- You can also use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations
- You have familiarity with cloud-based analytics platforms such as Databricks, Snowflake, or Big Query.
- You are comfortable working in a matrix and agile environment, adapting to changing priorities.
As well as a competitive salary, our benefits package includes
- Award-winning pension scheme
- Bonus
- Share Save options
- 6.6 weeks holiday
- Payroll giving
- Employee Assistance Programme
- Shopping discounts
- Colleague wellbeing benefits
- #J-18808-Ljbffr
Retail Media Analyst in Eastleigh employer: B&Q plc
B&Q plc is an exceptional employer that prioritises a supportive work culture and employee development, making it an ideal place for those looking to grow in their careers. With flexible working hours and a commitment to safety and customer satisfaction, employees enjoy a dynamic environment where their contributions are valued. Located in the heart of the UK, B&Q offers unique opportunities to engage with the community while being part of a team that drives operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Analyst in Eastleigh
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like B&Q plc, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like B&Q plc!
We think you need these skills to ace Retail Media Analyst in Eastleigh
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at B&Q plc, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at B&Q plc and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show B&Q plc that you’re ready to jump in and contribute right away!
How to prepare for a job interview at B&Q plc
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
