At a Glance
- Tasks: Transform ecommerce data into actionable insights to drive growth and optimise customer journeys.
- Company: Leading home-improvement retailer focused on data-driven strategies.
- Benefits: Award-winning pension scheme, bonus options, 6.6 weeks holiday, and shopping discounts.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Join a dynamic team and make a real impact on digital strategies and customer experiences.
- Qualifications: Proficiency in SQL, experience with Google Analytics, and strong analytical skills.
The predicted salary is between 34650 - 42350 £ per year.
In this role you will translate ecommerce and digital data into actionable insights that support category growth, channel performance, and marketplace strategies. You will partner with cross-functional teams to identify opportunities, evaluate promotions, and shape digital decisions with robust analytics. You'll work on forecasting and optimising customer journeys while bringing external market thinking to enhance our analytics approach. This is a chance to contribute to a customer-centric, data-driven agenda at a leading home-improvement retailer.
Pay / Benefits
- Develop analyses on ecommerce performance, customer behaviour, product mix dynamics, market trends, and digital insights needs
- Conduct deep-dive performance analysis to identify actionable insights for action
- Deliver reviews on digital promotions, seasonal events, and trading initiatives
- Support strategic ecommerce initiatives across categories, channels, digital optimisation, Marketplace and Retail Media
- Interpret internal and external data sources (e.g., SimilarWeb) to spot opportunities, risks and market developments
- Build relationships with stakeholders across Ecommerce, Marketplace, Commercial, Product, Marketing, Retail Media and others to inform decisions
- Explore predictive modelling and advanced methods to enhance insight generation
- Collaborate with analytics, data, and technology teams on definitions, governance, tagging, and scalable ways of working
- Support development of consistent reporting, insight frameworks and best practices across Digital Analytics
- Bring external market thinking to evolve the team's approach and value delivery
- Help define website tagging requirements to ensure robust data accuracy
Key requirements
- Analytics background with proficiency in SQL to extract and structure data
- Experience with core digital analytics tools (Google Analytics) and awareness of additional platforms (Contentsquare)
- Experience in digital/ecommerce analytics, understanding customer journeys and trading performance
- Hands-on experience with cloud data platforms (Databricks, BigQuery) for large datasets
- Ability to define problems, apply robust methods, and deliver with attention to detail
- Strong ability to manage multiple stakeholders, priorities, and deadlines
- Strong communication skills to translate analytics into clear insights for diverse audiences
- Understanding of data quality, governance, tagging, and analytical definitions
- Commercial awareness to connect analysis to customer experience and business outcomes
- Experience with Agile tools (Asana, Jira, Confluence) to organise work
- Curious, proactive, customer-focused, with teamwork mindset and a drive to improve analytics impact
- Ability to translate business objectives into analytical goals and effectively communicate value
- Storytelling with visuals to present insights persuasively
- Good ability to present findings clearly and persuasively
Benefits
- Award-winning pension scheme
- Bonus ShareSave options
- 6.6 weeks holiday
- Employee Assistance Programme
- Shopping discounts
Digital insights Analyst employer: B&Q plc
B&Q plc is an exceptional employer that prioritises a supportive work culture and employee development, making it an ideal place for those looking to grow in their careers. With flexible working hours and a commitment to safety and customer satisfaction, employees enjoy a dynamic environment where their contributions are valued. Located in the heart of the UK, B&Q offers unique opportunities to engage with the community while being part of a team that drives operational excellence.
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We think this is how you could land Digital insights Analyst
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We think you need these skills to ace Digital insights Analyst
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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How to prepare for a job interview at B&Q plc
✨Brush Up on Your Statistics
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
