At a Glance
- Tasks: Lead corporate PR strategy and manage reputation for B&Q and TradePoint.
- Company: Join a leading home improvement retailer with a commitment to customer satisfaction.
- Benefits: Enjoy a competitive salary, generous holiday, and an award-winning pension scheme.
- Other info: Dynamic role with opportunities for professional growth and cross-functional collaboration.
- Why this job: Shape the narrative of a trusted brand and influence its public perception.
- Qualifications: Proven experience in corporate PR, crisis management, and stakeholder engagement.
The predicted salary is between 75000 - 75000 € per year.
Permanent position with a salary from £75,000 plus benefits including pension, PMI, ShareSave, 6.6 weeks holiday, and hybrid working from Southampton Store Support Office.
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO), we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Senior Corporate PR Manager and you’ll be a big part of this.
We’re looking for a Senior Corporate Communications Manager to define and drive how B&Q and TradePoint are seen, heard, and trusted in the world beyond our stores. This is a senior, strategic role at the heart of the business — shaping our corporate narrative, building our reputation, and making sure we show up with clarity and impact across media, industry, and stakeholder channels. From major brand reputation campaigns to high-stakes issues management, you’ll lead the work that protects and enhances trust in B&Q and TradePoint.
Working closely with the Board, senior leadership team, and Kingfisher Group, you’ll ensure our voice is consistent, confident, and aligned to the bigger picture.
What’s the job?
- You’ll be the strategic lead behind B&Q and TradePoint’s corporate reputation — balancing long-term brand building with fast-paced, reactive communications.
- Your day-to-day will span everything from Board-level advisory and agency leadership to campaign strategy and crisis management.
Here’s what you’ll own:
- Set the corporate narrative and strategy
- Lead corporate comms strategy, ensuring clear, aligned messaging
- Shape narrative across Responsible Business, growth, and transformation
- Deliver integrated PR plans aligned with marketing and brand
- Produce key reports and thought leadership grounded in data
- Ensure consistency across all external channels
- Lead brand reputation & PR campaigns
- Deliver impactful, insight-led corporate PR
- Oversee agency-led reputation campaigns aligned to goals
- Identify standout storytelling opportunities
- Blend earned media, content, and social amplification
- Own agency & press office performance
- Lead PR agency model, direction, and KPIs
- Oversee press office output (proactive and reactive)
- Drive creativity, efficiency, and measurable results
- Act as senior advisor on reputation & issues
- Advise senior leaders on reputation, risk, and comms strategy
- Lead crisis and issues management
- Oversee messaging on sensitive topics
- Support leaders through complex situations
- Champion leadership visibility & thought leadership
- Raise leadership profile through media and LinkedIn
- Develop aligned thought leadership strategies
- Create opportunities for industry and cultural engagement
- Work across the business & senior forums
- Align comms across teams and priorities
- Partner across functions to shape narrative and manage risk
- Embed comms into planning and change initiatives
- Connect across Kingfisher & banners
- Align with Group and other banners
- Ensure consistent messaging on shared priorities
- Identify collaboration and amplification opportunities
- Manage budget & drive impact
- Own PR and press office budget
- Allocate spend based on priorities and effectiveness
- Track performance and optimise impact
- Keep us relevant & evolving
- Spot trends and cultural opportunities
- Integrate PR with social, content, and marketing
- Evolve formats and storytelling approaches
What we need
We’re looking for a confident senior communicator, strategic thinker, and trusted advisor who thrives in a high-profile, fast-moving environment. You’ll excel in this role if you’re passionate about shaping reputation and influencing how a brand shows up at the highest level.
We are looking for:
- Strategic Leadership: Proven experience developing and leading corporate PR or communications strategies
- Senior Stakeholder Influence: Confidence working with Board and executive-level stakeholders
- Reputation & Crisis Expertise: Strong experience managing issues, risk, and high-profile communications
- Agency & Budget Management: Experience leading agencies and managing significant budgets
- Exceptional Storytelling: Ability to translate complex topics into clear, compelling narratives
- Cross-Functional Collaboration: Experience working across large, complex organisations
- Calm & Credibility: Able to operate with authority and composure under pressure
- Modern PR Mindset: Understands how PR connects with social, content, and cultural relevance
What’s in it for me
As well as a competitive salary, our benefits package includes:
- Award-winning pension scheme
- Bonus
- ShareSave options
- 6.6 weeks holiday
- Payroll giving
- Employee Assistance Programme
- Shopping discounts
- Colleague wellbeing benefits…and much more.
Equality and Inclusion
We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.
If you require any additional support or adjustments to help you make an application, please contact us at: ssorecruitment@b-and-q.co.uk or recruitment@b-and-q.co.uk
Senior Corporate PR Leader - Reputation & Crisis Strategy employer: B&Q Limited
At B&Q, we pride ourselves on being an exceptional employer, offering a dynamic work environment in our Southampton Store Support Office where creativity and strategic thinking thrive. With a competitive salary and an extensive benefits package including an award-winning pension scheme, generous holiday allowance, and opportunities for professional growth, we empower our employees to shape the corporate narrative and drive impactful communications. Join us to be part of a collaborative culture that values diversity, innovation, and the chance to make a meaningful difference in how we connect with our customers and stakeholders.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Corporate PR Leader - Reputation & Crisis Strategy
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, recent news, and how they position themselves in the market. This will help us tailor our responses and show we’re genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. The more comfortable we are with our answers, the more confident we’ll be when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping us top of mind. Plus, it shows our enthusiasm for the role and the company.
We think you need these skills to ace Senior Corporate PR Leader - Reputation & Crisis Strategy
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in corporate PR and crisis management. We want to see how your skills align with the role of Senior Corporate PR Leader, so don’t hold back on showcasing your strategic thinking!
Showcase Your Storytelling Skills:This role is all about shaping narratives, so include examples of how you've turned complex topics into compelling stories. We love a good story, especially if it demonstrates your ability to influence and engage stakeholders.
Highlight Your Leadership Experience:Since this is a senior position, make sure to emphasise your experience in leading teams and managing agencies. We’re looking for someone who can confidently advise senior leaders, so share any relevant examples that showcase your leadership prowess.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at B&Q Limited
✨Know Your Corporate Narrative
Before the interview, make sure you understand B&Q and TradePoint's corporate narrative. Familiarise yourself with their recent campaigns and how they align with the company's values. This will help you articulate how your experience can enhance their reputation and support their strategic goals.
✨Prepare for Crisis Scenarios
Given the role's focus on crisis management, think of potential scenarios that could impact the brand's reputation. Prepare your thoughts on how you would handle these situations, showcasing your strategic thinking and calmness under pressure. This will demonstrate your readiness for high-stakes communications.
✨Showcase Your Storytelling Skills
Be ready to discuss examples of how you've turned complex topics into compelling narratives in your previous roles. Highlight specific campaigns where your storytelling made a significant impact. This will illustrate your exceptional storytelling ability, which is crucial for this position.
✨Engage with Stakeholders
Since you'll be working closely with senior leadership, prepare to discuss how you've influenced stakeholders in the past. Think about how you can build trust and align messaging across different teams. This will show that you can navigate a complex organisation effectively.
