Campaign & Advertising Manager

Overview

Permanent

From £55,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday + Hybrid Working

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Campaign & Advertising Manager and you’ll be a big part of this.

Role Purpose: Developing world-class campaign creative for our Customer & Marketing function, across the B&Q and TradePoint brands. Owning the media planning and creative production across all paid advertising channels for the two brands. Responsible for the effectiveness of campaign output at a creative and media level. Remit spans across both national trading and brand campaigns, as well as local marketing activity.

What’s the job?

• Developing multi-channel creative campaigns for C&M, including master AV assets, master static assets and master copy, across B&Q and TradePoint national comms and B&Q local comms.
• Owning and executing advertising campaigns end to end, starting with the media strategy, right through to creative production and delivery of all ATL and digital channels.
• Works closely with Customer Planning to support the delivery of their cross-channel campaigns, acting as a consultant to C&M channels to ensure integration.
• Be the go-to person for their workstreams, working with the C&A Lead to define processes for stakeholder management across the MLT and the wider business.
• Day-to-day management of the creative and media agencies, providing clear briefs and timely feedback to ensure a first-rate output that is on time and on budget.
• Support the C&A Lead in allocating the c. £25m budget across media, production and agency resource for B&Q and TradePoint. Recommending how to utilise the significant budget across the two brands and then owning the proportion of this budget for their projects.
• Reporting on the effectiveness of their campaigns and advertising activity. Working with our media agency, Insight team and effectiveness partners to provide clear, action-based insight to allow for continuous improvement in creative development and media channel mix.
• Partner with the Performance Media team to maximise efficiency of digital media budgets on shared projects.
• Supports the development of the C&A Executive by acting as a partner and mentor across campaign and advertising activity.
• Staying on the pulse of the advertising industry through advertising bodies such as ISBA, our agencies and the trade press.
• Supports the Lead in managing and reporting on the team’s budget effectively.

What we need:

• A minimum of 5 years advertising or campaign experience, ideally within the retail or services sectors
• Strong creative judgement, with a focus on highest quality, even when under pressure for delivery.
• Understanding of the full paid media mix, including how to maximise channels within media planning.
• Passion for using effectiveness insights to shape and improve campaign and advertising output.
• Confident in developing effective working relationships with external agencies/partners and achieving high standards and performance.
• A real focus on delivery, striving for all output to be on time and on budget.
• Strong influencing skills, both with peers and senior stakeholders.
• Flexible with the ability to respond to change/new challenges at pace.
• Proficient in managing financials and invoicing.

What’s in it for me?

As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!

So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.