Analytics Manager - CRM

Permanent position with a salary of up to £75,000 plus pension, PMI, ShareSave, and 6.6 weeks holiday (Hybrid - 1 day per week in office) based in Southampton, Store Support Office.

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO), we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Senior Analytics Manager and you’ll be a big part of this.

Role Purpose: Reporting into the Senior Customer Analytics Manager within the Customer & Data Team at B&Q, the Analytics Manager will be responsible for delivering high quality analysis and insights, answering complex and diverse questions from across the business. They will interact with a varied group of stakeholders to drive up the understanding of customers across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.

What's the job?

• Responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements.
• Lead the planning, prioritisation and delivery of analytical work, managing the backlog using Agile practices and making clear trade off decisions across competing demands.
• Run complex and high value analysis, forecasting and set the analytical bar for your domain through robust methods, clear recommendations and strong commercial judgement.
• Coach, develop and lead analysts, building strong technical capability, commercial awareness and stakeholder influence.
• Create a culture of learning, clarity, ownership and accountability.
• Build trusted relationships and influence decision making across CRM, Marketing, Digital, Commercial and wider teams.
• Ensure analysis drives action, not just outputs.
• Work closely with Tech, Data Science, DVA and Group Data to apply shared frameworks, align on definitions and governance, and drive consistent, scalable ways of working.
• Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.

What we need:

• You have an extensive analytical background yourself.
• You can write complex SQL queries and manipulate data using other languages such as Python or R.
• You have proven project leading experience, of leading an analytical team and working in complex matrix environments.
• You can manage multiple stakeholders, deadlines, and deliverables effectively and efficiently.
• You have experience working within and leading teams using Agile methodologies and approaches.
• You can apply Scrum, Kanban, or other frameworks to plan, execute, and review your work.
• You have a proven track record of being able to develop and coach highly technical teams.
• You can mentor, motivate, and empower your team members to grow their skills and performance.
• You have experience using cloud based analytical platforms such as Databricks, Snowflake, Google BigQuery and the like.
• You can leverage the power and scalability of these platforms to handle large and complex data sets.
• Experience of marketing campaign and CRM design and analysis, working with customer data to find key insights to inform and that drive change within the business.
• You can measure the effectiveness and impact of marketing activities, optimize customer journeys, and increase customer retention and loyalty.
• You understand fully and can use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations.
• You care about Quality Assurance, and lead coding documentation and version control best practices.
• You ensure the reliability, reproducibility, and reusability of your code and data products.
• You are empathetic to the importance of Data Governance and good Data Quality.
• You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
• You’ve used tools like Jira/Confluence before for managing workloads and documentation.
• You’re curious: about how things work and getting to the bottom of business problems and data nuances.
• You understand and maximise the value of analysis and data science, and act with a commercial lens, prioritising the actions and usefulness of outputs.
• You can translate business objectives into analytical goals, prioritise the most impactful and feasible actions, and communicate the value and benefits of your outputs to the business.
• You’re a skilled storyteller who can bring that value to others, you know numbers don’t always speak for themselves and have excellent visuals to support.
• You can create and present compelling and engaging reports and dashboards that convey your insights and recommendations clearly and persuasively.

What's in it for me?

As well as a competitive salary, our benefits package includes:

• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits…and much more.

Equality and Inclusion: We welcome applications from all candidates; however, please note that we are unable to provide visa sponsorship for this role, and applicants must have the right to work in the UK. We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

If you require any additional support or adjustments to help you make an application, please contact us at: ssorecruitment@b-and-q.co.uk recruitment@b-and-q.co.uk