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- Tasks: Lead CRM programmes using Braze, ensuring top-notch campaign design and deployment.
- Company: Join B&Q, a diverse and inclusive team committed to your growth.
- Benefits: Enjoy a competitive salary, generous holiday, and wellness perks.
- Why this job: Make an impact in marketing automation while working with cutting-edge technology.
- Qualifications: Expertise in Braze and experience in CRM campaign management required.
- Other info: Flexible hybrid working and opportunities for professional development.
The predicted salary is between 42000 - 66000 ÂŁ per year.
The Marketing Automation Senior Executive sits in the CRM & Loyalty Personalisation team. Their remit is to enable best practice design and build of CRM programmes in Braze, utilising available customer data and the capabilities of the customer engagement platform. The role reports into the Marketing Automation Manager and is responsible for managing the operations, processes, documentation and SLAs for campaign build, QA, testing and deployment.
Responsibilities
- Collaborate with CRM Managers/Executives and the Martech Manager in the upfront planning of a CRM programme, providing Braze SME input.
- Support planning and delivery of complex, personalised, automated programmes, utilising Braze capability.
- Build CRM programmes in Braze to specification and accurately deploy campaigns to agreed SLAs.
- Define and deliver operations, processes (incl. documentation and SLAs) for campaign build, QA, testing and deployment.
- Implement QA sign‑off documentation and be accountable for “right first time” deployment.
- Manage platform health checks for monitoring data feeds, triggers, error reporting and troubleshooting.
- Monitor campaign health metrics and act on deployment issues promptly.
- Collaborate with CRM team to ensure workflow, peer review, proofing and execution processes are implemented and efficient.
- Implement rigorous knowledge management through documentation, training and coaching using tools such as Confluence.
- Adhere to data quality/management best practice and regulation, ensuring GDPR compliance.
- Be accountable for reputation monitoring – manage, report on and seek to improve KPIs such as unsubscribes, deliverability across channels.
- Define, source and use tools/systems (e.g., Litmus, Postmaster, Braze reporting) for reputation monitoring.
- Be aware of, understand and utilise new features in Braze, sharing knowledge with the team.
- Make key decisions about Braze campaign build design and operations of the Campaign Build team.
Qualifications
- Expert knowledge of Braze including Liquid language, catalogues, content blocks, and connected content.
- Significant experience in CRM campaign build, planning, design and deployment including HTML build.
- Skilled in scoping and delivering programmes with automation and personalisation requirements, with evidence of successful examples.
- Mindset of continuous improvement and curiosity, continually evolving knowledge of CRM technology.
- Confident in understanding and using customer data to enable and deliver CRM programmes.
- Deep understanding of customer data available in a campaign deployment platform such as Braze.
- Experienced in being integral to CRM programme strategy and planning.
What’s in it for you
As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative, ensuring inclusion and equal opportunity. You will have access to networks that represent colleagues and allies. We recognise that wellness means different things to different people, and we want to help you be at your best. In addition to a competitive salary, our benefits package includes an award‑winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and more.
For recruitment adjustments during the application or interview process, please contact recruitment@b-and-q.co.uk.
Senior Marketing Automation Executive employer: B&Q
Contact Detail:
B&Q Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Automation Executive
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at B&Q or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! If you’ve got experience with Braze or CRM campaigns, create a portfolio or case studies that highlight your successes. This will give you an edge during interviews and show you mean business.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of customer data and CRM strategies. Be ready to discuss how you’ve used these in past roles, and don’t forget to have some questions ready about their team and processes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at B&Q. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Automation Executive
Some tips for your application 🫡
Show Off Your Braze Skills: Make sure to highlight your expertise in Braze and any relevant experience you have with CRM campaign builds. We want to see how you've used Braze to create personalised and automated programmes, so don’t hold back!
Be Specific About Your Experience: When detailing your past roles, focus on specific examples of successful campaigns you've managed. We love numbers, so if you can quantify your achievements, that’s a bonus! It helps us understand the impact you've made.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is well-structured and easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to get to know you without wading through fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at B&Q
✨Know Your Braze Inside Out
Make sure you brush up on your Braze knowledge before the interview. Be ready to discuss specific features like Liquid language, content blocks, and how you've used them in past campaigns. This will show that you're not just familiar with the platform but can also leverage it effectively.
✨Showcase Your Campaign Successes
Prepare to share concrete examples of successful CRM campaigns you've built and deployed. Highlight your role in the planning, design, and execution phases, especially any automation and personalisation elements. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the Metrics
Familiarise yourself with key performance indicators relevant to CRM campaigns, such as unsubscribes and deliverability rates. Be ready to discuss how you've monitored these metrics in the past and what actions you've taken to improve them. This shows your analytical skills and commitment to continuous improvement.
✨Collaborative Mindset
Since the role involves working closely with various teams, be prepared to talk about your collaborative experiences. Share examples of how you've worked with CRM Managers or Martech Managers to plan and execute campaigns. This will highlight your teamwork skills and ability to contribute to a positive team dynamic.
